Marketing Operation & Omni channel Manager
Amgen
Main purpose of Job & Responsibility:
Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media)
**<< Campaign Operation Management >>**
+ Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.Incl. developing campaign design process & toolkit.
+ Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process.
+ Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels.
+ Support brand team for contents tagging and KPI design for campaign performance measurement.
**<< Omni Channel strategy planning & Excellence>>**
+ Develop media strategy and align with global / local brand strategy.
+ Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates.
**<< Team Management / Project Management >>**
+ Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training.
+ Manage project and service delivered by external biz partners / vendors and Global Service Center support team.
+ Budget control incl. team’s OPEX forecasting & execution.
**Key requirements:**
+ Experience in digital marketing for minimum of 3 years in consulting firm or healthcare company.
+ Basic knowledge or certification of digital service (incl. marketing platform automation, data flow, service integration with 3rd party vendor)
+ Bachelor’s or master’s degree of university , Better to have Master / Certification of Business Administration
+ Good capability and high flexibility of dealing with uncertainty.
+ Solid understanding of (at least one of) the CRM / digital marketing platform (for example, Veeva, SFMC, CMS, etc,.)
+ Has knowledge of utilizing tagging / metadata for digital campaign operation (incl. design, tracking and performance evaluation).
+ Good at documentation/presentation, experience facilitating conversations and driving decisions between cross-function organization.
+ Strong consultative problem-solving skills.
+ Able to manage and take the ownership of multiple tasks independently.
+ Language: Japanese & English fluency, both oral and written communications
+ Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.
Confirm your E-mail: Send Email
All Jobs from Amgen