Tokyo, JPN
24 days ago
Marketing Operation & Omni channel Manager
Main purpose of Job & Responsibility: Majorly support brand team for marketing campaign operation and omnichannel strategy and execution (incl. owned media and paid media) **<< Campaign Operation Management >>** + Collaborate with JAPAC / Global team and take the leadership in Japan to launch the global customer experience base campaign framework.Incl. developing campaign design process & toolkit. + Provide advice / consultation for commercial stakeholders on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and paid medias into the campaign planning process. + Coordinate between brand team, agency, Global Service Center for campaign execution on digital channels. + Support brand team for contents tagging and KPI design for campaign performance measurement. **<< Omni Channel strategy planning & Excellence>>** + Develop media strategy and align with global / local brand strategy. + Provide guidance / excellence on omni channel execution base on the research of industry trends or case study from other affiliates. **<< Team Management / Project Management >>** + Facilitate workshop / meeting with commercial stakeholders (local and global) for business discussion / training. + Manage project and service delivered by external biz partners / vendors and Global Service Center support team. + Budget control incl. team’s OPEX forecasting & execution. **Key requirements:** + Experience in digital marketing for minimum of 3 years in consulting firm or healthcare company. + Basic knowledge or certification of digital service (incl. marketing platform automation, data flow, service integration with 3rd party vendor) + Bachelor’s or master’s degree of university , Better to have Master / Certification of Business Administration + Good capability and high flexibility of dealing with uncertainty. + Solid understanding of (at least one of) the CRM / digital marketing platform (for example, Veeva, SFMC, CMS, etc,.) + Has knowledge of utilizing tagging / metadata for digital campaign operation (incl. design, tracking and performance evaluation). + Good at documentation/presentation, experience facilitating conversations and driving decisions between cross-function organization. + Strong consultative problem-solving skills. + Able to manage and take the ownership of multiple tasks independently. + Language: Japanese & English fluency, both oral and written communications + Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.
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