Palo Alto, CA, 94301, USA
5 days ago
Marketing Operations Manager
Description Our cybersecurity client is looking for a Marketing Operations Manager with Marketo experience to join them 40hr/wk, 3 months, hybrid in Palo Alto, CA. The role will involve utilizing various digital platforms such as Marketo, Salesforce, Google Analytics (Google Ads), BI tools. Responsibilities: + Technology Optimization: Build, manage, and optimize the marketing technology stack, including CRM, marketing automation, analytics, and other tools, enabling seamless lead flow and supporting rapid go-to-market growth. + Marketing Roadmap Ownership: Define and execute a marketing operations vision and strategy, establishing timelines, deliverables, and measurable outcomes in partnership with the Marketing team. + Process Design: Develop and maintain efficient marketing processes and workflows to enhance consistency, alignment, and productivity. + Analytics & Reporting: Establish robust frameworks for tracking key performance indicators (KPIs) and ROI, creating insights to measure marketing effectiveness. + Lead Management: Collaborate with sales operations to align lead management processes and ensure smooth handoffs between teams. + Marketing Automation: Lead efforts in automation by managing email campaigns, lead scoring, and nurturing programs in collaboration with the Marketing and Partner teams. + Testing & Optimization: Implement A/B testing strategies and drive continuous improvement for campaign performance and marketing initiatives. + Campaign Attribution: Manage tracking and attribution to provide visibility into marketing impact and optimize investments. + Documentation: Create and maintain comprehensive documentation for marketing operations processes, tools, and systems. Requirements + 3-5+ years in marketing operations, preferably in a cybersecurity or technical SaaS environment. + Proven success building marketing operations functions from the ground up, with a preference for startup experience. + Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce, HubSpot), and analytics/data visualization tools (e.g., Google Analytics, Sigma). + Analytical Skills: Experience building marketing attribution models, reporting frameworks, and analyzing campaign performance to measure ROI. + Data Compliance: Knowledge of security compliance frameworks such as GDPR, CCPA, and other regulations impacting marketing operations. + Collaboration & Communication: Exceptional ability to work cross-functionally and manage stakeholder relationships while ensuring alignment on operational goals. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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