Marketing Operations Manager I
Kforce
Kforce has a client that is seeking a Marketing Operations Manager I in San Diego, CA.
Key Tasks:
* Marketing Operations Manager directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
* Responsible for staying tuned to the culture, process, structure, and people of Marketing
* Scans the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities
* Benchmarks the organization's current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes
* As appropriate and with the buy-in of the Marketing leadership team, identifies, recommends and leads the implementation of these opportunities, including directing cross-functional implementation teams, in an effort to increase overall effectiveness of the marketing organization
* Directs organization-wide efforts to effectively manage and allocate Marketing resources - money and people
* Assesses the organization's current Marketing capabilities against future Marketing objectives and requirements and formulates a strategy to build required competencies through internal development and recruitment; Maintains the institutional memory of the organization by creating a shared knowledge portal and repository of best practices
* Leads the development of a marketing infrastructure that supports the execution of these strategies and tactics
* Work closely with the CMO to ensure marketing is strategically aligned with other key H-D functions; This includes connecting, communicating, and staying in tune with these groups, establishing a knowledge base of information about these groups and sharing insights with the Marketing leadership
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