Marketing Operations Specialist About the Organization Greenlight Networks is an ultra-high speed, broadband service provider, offering residential and small business customers Internet speeds up to 8 Gigabits per second. Greenlight Networks was founded in 2011 and builds, owns, and operates a fiber-optic network that provides extremely high-speed internet connections. The company's high-speed internet network is currently available to more than 170,000+ homes in 27 municipalities in the Rochester, Buffalo, Binghamton, Albany, and Hudson Valley areas. Our mission is to connect our communities by delivering the best internet experience and providing our customers the freedom to work, play, and live without limits! Category Marketing Full-Time/Part-Time Full-Time Location Rochester Description Job Summary:Greenlight Networks is seeking a proactive, detail-oriented, and innovative Marketing Operations Specialist to join our team! This role involves managing and optimizing our Hubspot CRM, optimizing the marketing content on our website using WordPress, marketing performance tracking and reporting, and close collaboration with IT, marketing, sales and customer experience team members. The ideal candidate will have strong technical proficiency, organizational skills, and a passion for using data to evaluate and optimize marketing efforts to generate revenue. As a Marketing Operations Specialist reporting to our Vice President of Product, you will play a crucial role in driving revenue growth by bridging the gap between marketing and technology. This role requires hands-on experience with HubSpot, WordPress, Google Analytics, third-party integrations and other digital marketing technologies. The successful candidate will possess natural curiosity, be able to work on multiple projects simultaneously in a fast-paced environment and meet deadlines while maintaining high standards. As part of our on-going e-commerce improvements, we are seeking an experienced specialist to oversee our website's performance, optimize user experience, and ensure seamless integration with HubSpot's marketing and sales tools. Essential Functions: + Manage the day-to-day operations of and updates to our website built on WordPress and HubSpot CMS. Implement updates, design changes, and new functionalities. Ensure that the website is optimized for ecommerce performance, SEO, and user experience. + Oversee HubSpot CRM, marketing, and sales tools with the website. Manage and optimize Hubspot lists, contacts, and workflows to streamline campaign execution and lead management. Manage website forms and their integration with HubSpot workflows to ensure proper lead capture and segmentation. Set up and manage automated workflows to streamline marketing and sales processes. Leverage the Hubspot CRM and marketing automation platform to build workflows targeting contact demographics, behaviors, and other key criteria. + Stay up to date with industry trends and continuously look for opportunities to streamline marketing processes, improve campaign execution, and increase efficiency. Own best practices across HubSpot’s Marketing suite + Monitor website performance using HubSpot analytics and Google Analytics. Implement on-page SEO strategies to improve organic search rankings. Regularly review and improve the website’s SEO performance, ensuring content is optimized for relevant keywords. + Set and monitor KPIs and report on campaign development, timelines, and results using HubSpot reports/ dashboards. Build dashboards and campaign reports for strategic analysis. Track and analyze the performance of marketing campaigns, building reports to highlight effectiveness of campaigns and key performance metrics (open rates, click-through rates, conversions, etc.), offering insights and recommendations for continuous improvement. Use data to identify trends, improve lead quality and engagement, and refine targeting for future campaigns. Work closely with the Sales and Marketing team to ensure alignment between marketing campaigns and revenue generation initiatives. Share insights on lead quality and conversion rates to help refine lead generation strategies and sales processes. + Conduct A/B tests on website elements to improve conversion rates and user engagement. Monitor user behavior and website traffic to identify areas for improvement. + Collaborate with developers or technical support teams for advanced troubleshooting. Ensure website security and compliance with best practices and regulations. + Collaborate with marketing and content teams to ensure timely updates to website content, blogs, and landing pages. Create and optimize landing pages, forms, and calls-to-action (CTAs) to support marketing campaigns. Requirements: + Proven experience managing websites using HubSpot CMS and WordPress + Strong understanding of HTML, CSS, and JavaScript. + Experience with SEO best practices and analytics tools (e.g., Google Analytics, HubSpot analytics). + Familiarity with HubSpot’s marketing, sales, and CRM features. + Familiarity with lead nurturing processes and sales funnels. + Understanding of email marketing best practices and data privacy regulations (CAN-SPAM, etc). + Excellent problem-solving skills and attention to detail. + Ability to work cross-functionally with marketing, sales, and development teams. + Strong project management, written, communication and organizational skills. + Experience with graphic design tools (e.g., Adobe Creative Suite, Canva, Figma). + Familiarity with other CMS platforms (Shopify, Magento, etc.) is a plus. + Knowledge of HubSpot’s API for advanced integrations. + Strong analytical skills to track campaign performance and ROI. + Ability to remain agile and make informed decisions rapidly, especially when handling campaign performance or system issues in order to keep marketing efforts on track. + Comfortable in a fast-paced environment and able to pivot quickly, adjust to new priorities, and remain calm under pressure. + Genuine curiosity and willingness to learn new technology. + Must possess a passion for learning industry-leading marketing technologies, tactics and best practices. Proven success leading adoption of new marketing strategies and tools. Education and Experience + Bachelor’s degree in Marketing, Business, or a related field. + 3+ years of experience in marketing automation, marketing operations, and campaign management. Compensation: Our job titles may span more than one career level. The actual salary offered may be influenced by a variety of factors, such as: training, transferable skills, work experience, education, business needs, market demands and work location. The base pay range is subject to change and may be modified in the future.The annual base salary for this position is $68k - $85k.More information on offered benefits, which include health, welfare, and retirement, are available at www.greenlightnetworks.com/careers/ EOE Statement Greenlight Networks is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Greenlight Networks is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Greenlight Networks are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, national origin, disability status, veteran status, domestic violence victim status or any other characteristic protected by the laws or regulations in the locations we operate. Greenlight Networks will not tolerate discrimination or harassment based on any of these characteristics. Greenlight Networks encourages applicants of all ages. This position is currently accepting applications.