**MAIN PURPOSE OF ROLE** + Implementamarketingandsalesstrategyforoneormoreoftheorganization'smorecomplex,controversial,orstrategicallysignificantproducts/servicesinordertomeetestablishedsalesormarketsharetargets. **MAIN RESPONSIBILITIES** + Conductmarketresearch,overseeproductdevelopmentanddesign,setprices,launchnewproducts,overseeadvertisingcampaigns,andmonitorsalesperformancetoeffectivelymarketassignedproducts/services. + Monitor,analyze,andevaluatedomesticandinternationalmarkettrends,consumerbehaviorandcompetitoractivitytoidentifymarketopportunitiesfortheproduct/service. + Monitor,analyze,andevaluateproductperformanceandcustomerfeedbacktogeneratenewproductideas. + Identifyproduct/servicechangestomeetcustomerneeds. + Liaisewithotherareasoftheorganization(e.g.,production, R&D)toimplementthesechanges. + Preparesalesforecastsandbudgets. + Monitorsalesvolume,revenuesandcostsagainstforecasts. + Adaptplanstoimprovethesalesperformanceoftheproduct/service. + Liaisewithadvertisingandpromotionsspecialiststodesignsalescampaignsandsalescollateralfortheproduct/servicethatareeffectiveandappropriateforthetargetaudience. **QUALIFICATIONS** **Education** + Associates Degree (± 13 years) + MastersDegree (± 18 years) in Engineering **Experience/Background** + Minimum 4 years An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com