This is a remote/work from home position supporting Bon Secours Mercy Heath (BSMH) Urgent Care and other BSMH System marketing initiatives.
Hire must live in the continental United States and be able to work eastern time zone hours.
Primary Function/General Purpose of Position
Develop and execute the strategy for consumer engagement and brand positioning to achieve the Ministry’s revenue growth goals within assigned portfolio of business to include key service lines and ministry-wide initiatives i.e. Urgent Care.
Key functions within this role include consultative client services to support business partners within the business portfolio by developing strategic marketing plans, monitoring trends and business insights, and implementing strategic marketing campaigns.
Essential Job Functions
Leads the development and implements an omnichannel strategy for enhancing revenue growth and delivering on the Ministry’s value proposition, with geographically assigned portfolios.
Supports local markets to understand key objectives, trends and business insights to develop and execute defined marketing strategies
Holds accountability for key performance indicators that demonstrate return on investment by leading monthly, quarterly and annually reporting conversations
Adheres to operational budget that supports marketing objectives
Broadly understands many marketing disciplines to work collaboratively with a matrixed marketing organization to jointly build and execute strategic marketing plans for assigned geographical areas.
Acts as project manager to ensure successful implementation of multi-tactic marketing campaigns, leading parts of its execution while supporting, collaborating and influencing on others; leadership is both formal and informal requiring influencing skills
Acts as a consultant and client services relationship manager to leadership at the local market level
Special projects as assigned, for example system strategic initiatives, marketing innovation projects, etc.
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.
Education
Bachelor's Degree in Marketing, Advertising, or Communications (required)
Work Experience
7+ years of related experience (required)
2+ years people management experience (preferred)
Patient Population
Not applicable to this position
Working Conditions
General work at home/virtual office environment.
Long-distance or air travel as needed- up to 25% travel
Skills
Hard/Tech/Clinical Skills:
Budgeting & Financial Acumen
Evaluate employee performance
Analyzing data or information
Scheduling
Familiarity with CRM tools and automation
Working in cross-functional teams
Campaign development
Strategic planning
Account management
Project management
Soft/Interpersonal Skills:
Attention to detail
Leading through influence
Acceptance of authority
Critical thinking
Communication
Teamwork
Conflict resolution
Active listening
Relationship building
Many of our opportunities reward* your hard work with:Comprehensive, affordable medical, dental and vision plans
Prescription drug coverage
Flexible spending accounts
Life insurance w/AD&D
Employer contributions to retirement savings plan when eligible
Paid time off
Educational Assistance
And much more
*Benefits offerings vary according to employment status
All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com