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Creates and implements specific marketing programs and market launch plans, etc. and completes a range of general marketing operations (i.e. analyses, campaigns) for an assigned organizational unit or a related product portfolio.

Marketing Strategy and Planning:

- Develops and implements comprehensive marketing strategies for the mobile C-arm product line, targeting healthcare facilities, surgeons, and radiology professionals including market research and KPI development to measure success and optimize campaigns

- Advises business accountable management of the unit in all Marketing related issues (e.g. product pricing, positioning, etc.).

- Contributes to units' budget planning and completes Marketing related reportings.

Product Marketing:

- Crafts compelling value propositions and messaging that highlight the benefits and differentiators

- Collaborates with the sales team and customers to ensure the marketing material is resonating

- Conducts training sessions for the sales team to enhance product knowledge and pitch effectiveness

Content Creation and Management:

- Designs and executes content strategies, including brochures, whitepapers, videos, and case studies

- Manages digital marketing campaigns across SEO, email, and social media to generate leads and drive engagement

- Oversees website updates to ensure alignment with marketing objectives and brand identity

Event & Trade Show Management:

- Plans and manages participation in industry conferences, trade shows, and webinars

- Coordinates booth design, promotional materials, and product demonstrations

- Analyzes event performance and ROI, leveraging insights for future planning

Stakeholder Collaboration:

- Works closely with sales, product development, and customer support teams to align marketing initiatives with business goals

- Engages with key opinion leaders (KOLs) and healthcare influencers to build brand advocacy

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree is a plus

- 5+ years of experience in clinical sales, preferably within the medical device or healthcare industry

- Strong understanding of the mobile C-arm market or imaging technology including the partnership landscape

- Proven expertise in digital marketing, content creation, and campaign management

- Exceptional communication, project management, and analytical skills

Personal Attributes:

- Innovative thinker with a proactive and results-driven approach

- Strong ability to manage multiple projects in a fast-paced environment

- Team player with excellent interpersonal and collaboration skills

Travel: 30%

Who we are: We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

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