Fort Myers, FL, USA
30 days ago
Marketing Program Specialist, NA

The marketing team within the Global Sales and Marketing function strategically focuses on empowering partners to build the top of the funnel through industry campaigns, conferences, and collaboration between cross-business units. We help partners identify, nurture, and qualify new leads and support the acceleration and closing of deals. The ideal candidate will have a strategic mindset, a results-oriented approach, and a passion for driving growth through innovative marketing and demand-generation strategies.

What you will do:

Produce compelling and innovative marketing material to support the delivery of industry campaigns and conferences.

Support the preparation and execution of conferences (summits and symposiums), targeted campaigns, webinars, and roundtables in a virtual and physical environment.

Develop and implement effective lead generation strategies to identify and cultivate high-quality leads, driving increased engagement and conversion rates to support business growth.

Inform stakeholder decisions based on data-driven insights and market analysis and report on marketing initiatives results and impact on the business. 

Develop a consistent communication strategy with all stakeholders within Consulting and within Gartner.

Work with Sales, Research, Service, and Conference channels on Consulting demand generation activities.

Other ad-hoc and strategic project initiatives as the need arise

Impact of the role:

Drive profitable growth by executing world-class campaigns and conferences, leveraging innovative strategies to significantly increase the generation of qualified leads.

Drive globally consistent approach while working cross-functionally with key business partners.

Raise Gartner Consulting brand awareness.

Viewed as a strategic partner with our key stakeholders.

What you will need:

Bachelor’s degree preferred.

2 – 3 years of marketing, sales enablement experience.

Excellent verbal and written communication skills.

Strong competency with computer-based tools including Microsoft Office and CRM system(s).

Strong competency with data analysis and reporting (Excel is a must, PowerBI is a plus).

Comfortable being measured on MQLs and revenues generated.

#LI-SC2

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 62,400 USD - 86,940 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:90912

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