We are seeking a dynamic and creative Marketing Program Manager to oversee planning and executing marketing campaigns for their organization or its clients.   The manager will be responsible for planning, executing, and measuring the impact of marketing campaigns and programs.  The ideal candidate will possess a strong understanding of marketing generally and digital marketing principles specifically, including SEO, social media strategies, and analytics, and content strategies that engage target audiences and drive brand growth.

You will work directly with our agencies, management, and store operations to:

1. Develop digital demand generation campaigns to bring in guests and increase members.

2. Improve the guest and member experience to increase loyalty, retention, and brand advocacy; make our members and guests our best source of growth.

3. Increase awareness and sales of our skincare product line and in-clinic products and services

4. Develop programs to ensure PCRK stores earn a stellar reputation in every served market

5. Establish a presence in the communities we serve and enable our 131 clinics to thrive by engaging their surrounding trade area

In this role, you will be responsible for developing and executing innovative digital marketing strategies that drive consumer engagement and generate leads across multiple channels. A primary focus will be working directly with our outsourced marketing company, leading the analysis and optimization of our digital marketing efforts, and gathering the internal information necessary to effectively execute their strategies. This role requires collaboration and communication across multiple stakeholders to ensure alignment between our goals and the marketing initiatives.

As our primary corporate representative, you will ensure messaging conforms to brand guidelines, approve and monitor campaign budgets, and determine metrics to evaluate campaign performance, and function as a primary liaison with our Franchisor to leverage the Brands National Marketing efforts and collaborate where appropriate.