Job Summary

Exceed customer expectations in alignment with company vision and values.  
Promote the proper use and governance of the Tastepoint brand to maintain integrity and grow our pipeline.

Customer Experience Marketing

Company: Tastepoint by IFF

Location: Philadelphia, PA 19153

Job Description

Customer Experience Marketing, Tastepoint North America

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Core Role & Responsibilities:

Develop and deliver local market insights through an outstanding and uncommon customer experience.Engage with Regional Leaders and Growth Accounts, bringing forward trends, opportunities, initiatives and targeted local marketing promotions, and creative, impactful communication.Partner with category marketing team and SCI team to support proactive initiatives effectively and drive success with our customers.Drive engagement with customers with powerful storytelling, compelling ideas, and meaningful ways to connect.Fuel the team’s curiosity with passion for markets and consumers, demonstrate passion for taste, food and beverages and produce uncommon presentations that have commercial relevance along with innovative ideas that create an experience.Contribute to the creation of compelling Tastepoint external communications including: PR, newsletter, Website, presentations and overall look and feel of customer engagements in reflection of the Tastepoint brand.Execute sell sheets, collateral, promotional items, materials and product demo support as required. Contribute to the creation and execution of cohesive media strategy to maintain market relevance of the brand within the confines of budget. Analyze results from media partners to determine ROI through readership studies and other metrics and adjust plan as needed.Contribute to marketing communication and event management when needed (exhibitions, conferences, food safaris, communication planning, etc.) including FirsTaste as needed.Coordinate with internal stakeholders across all categories as needed – including IFF Marketing, Branding and Communications teams.Participate in special projects as needed including vendor relationships and internal platforms.Travel to support customers and attend industry and company events as required  
(~20% - 30%)
 

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more