Company Description

WHO ARE WE?

Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job – we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. And, that’s something we’re truly proud of. Work That Matters, People Who Care.

Job Description

WHAT’S THE JOB?
Reporting to the Sr. Marketing Manager, the Marketing Specialist assists in the development and execution of the company’s annual marketing strategy, generating creative ideas to reach key audiences across the B2B buyer journey. The Marketing Specialist works closely with other members of the Marketing and Communications team as well as sales associates and operations team members.

The Marketing Specialist performs some or all of the following duties:

Assessing needs of our internal business unit stakeholders and collaborating on are commended approach, including key messages, content format and distribution channels to meet communication objectivesStakeholder interviews with subject matter experts and other forms of primary and secondary research to establish industry and audience insightsCraft key messages aligned with audience insights to inform content developmentCreate story-based content, including blogs and case studies, for use on the website, social channels and campaignsProject manage the creation of content, working collaboratively with business leaders, creative services and other members of the Marketing and Communications teamAssist the Director and Sr. Manager with developing audience-based, outcomes-focused marketing and communications strategiesCreate editorial calendars for social communities, manage social communities, and ensure alignment with social media strategyPublish content to the website and social channels using CMS and scheduling toolsAnalyze engagement and results of content (campaign results, conversion rates, traffic, etc.) to help shape activitiesStay up to date on the competitive and industry landscapesPerform other related duties as required

Qualifications

WHO ARE WE LOOKING FOR?

Post-secondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program5+ years of B2B marketing and communications experienceStrong SEO content writing and best practices with an understanding of the B2B buyer journeyExceptional project management and communications skillsThorough understanding of the digital marketing ecosystem and performance tracking, including campaign management, Google Analytics, keyword analysis, and search adsExperience with various martech platforms such as Salesforce, SEMrush and MeltwaterWell-versed in Microsoft Office, including Word, Excel, PowerPoint and TeamsAdobe Creative Suite skill are considered an assetStrong verbal and written communication skillsWell-developed organizational, time management and decision-making skillsHigh level of integrity, accountability, and work ethicA passion for B2B content marketing

Additional Information

WHAT'S IN IT FOR YOU?

Be part of a fun team that collaborates and learns from each other every dayFlexible, hybrid optionOpportunities for growth and developmentAn enriching, mutually beneficial professional learning experience in a fast-growing, publicly listed companyBe #1 on your day 1!

Working Arrangement: Hybrid

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors. Disability-related accommodations during the application process are available upon request.

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