Jacksonville, Florida, USA
12 days ago
Marketing Specialist
Overview Job Purpose Responsible for various aspects of assigned marketing projects. Projects will be specifically focused on marketing and communication efforts related to sales, business operations, and customer service. Typically involves extensive interactions with cross- functional teams of various functional areas of the business. Responsibilities Plans and coordinates all aspects of Marketing projects from initiation through delivery and ensures requirements align to operational standards Supports the division with various marketing activities, including advertising (print and digital), lead generation, sales promotion, collateral, tradeshows, events, thought leadership, website, and social media activities by coordinating and executing marketing campaigns, delivering tactics on time to ensure that project results are in line with corporate expectations Project manages multi-channel lead generation campaigns in support of specific business objectives Manages project initiation activities that include identifying clients or business needs and goals, necessary contacts, and access to existing information as needed Routes sales leads from various efforts (events, emails, webinars, podcasts, advertising) as appropriate to sales for follow-up Helps develop, define, and execute project plans, project scope, activities schedules, budgets, and deliverables Identifies and coordinates needed resources for project execution, implementation, and analytics for all assigned projects, including activities and tasks among project team members other internal departments Manages project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved. Assists with problem resolution or risk mitigation as needed Supports event and tradeshow activities, including communications, presentations and speaker notes, and sales requests Conduct project closure activities to formalize and communicate the project acceptance, hand over documentation and ongoing activities to accountable teams, and complete a post-implementation review to identify areas of improvement Some travel may be required Performs additional related duties as assigned Knowledge and Experience Bachelor’s degree or the equivalent combination of education, training, and work experience Requires 0 – 3+ years of work experience managing projects related to marketing Preferred Knowledge of project management standards, processes, procedures, and guidelines Knowledge of marketing and communication processes and best practices Mortgage industry knowledge Working knowledge of other marketing automation tools, project management software and/or CRM systems (i.e. Salesforce) Demonstrated skill in managing project timelines Excellent verbal and written communication skills Excellent knowledge of standard marketing concepts, practices, and procedures of communications (including writing and editing) Skilled knowledge of production requirements for marketing materials (ads, printing, digital, etc.) Ability to interact effectively with division leads and, in some cases, clients or third parties Schedule This role offers work from home flexibility of 1 day per week. Intercontinental Exchange, Inc. is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability or veteran status, or other protected status.
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