Marketing Specialist
Jostens
MARKETING SPECIALIST - YEARBOOK CONSUMER ABOUT YOU: Are you passionate about creating and executing marketing strategies that make a difference? Join Jostens as a Marketing Specialist - Yearbook and help develop and implement initiatives that drive engagement, growth, and buy rate. Collaborate with cross-functional teams to bring creative campaigns to life, leveraging your marketing expertise to support our reps and schools across the country. YOU HAVE: Drive. Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment. Preferred excellent organization and time management skills with ability to manage multiple priorities/tasks effectively. Technical Skills. Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS). Preferred social marketing experience. Preferred understanding of data / analytics, analytical skillsets, and content editing. Attention to Detail. Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment. Preferred skillsets in writing and editing content with an acute attention to detail. Preferred attention to detail. Great Communication Skills. Strong communication and interpersonal skills with ability to work effectively with all levels of the organization. Preferred strong written and verbal communication skills. Experience. 2-3 years’ professional marketing experience. Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods. Education. BA/BS degree or equivalent combination of education and experience. YOU WILL: Lead Social Marketing Efforts. Develop, implement, and track social marketing initiatives, including paid media, organic social, SEO, and school social support. Collaborate Cross-Functionally. Work with teams to create marketing materials that align with brand guidelines and meet business goals. Analyze Performance. Monitor key KPIs, partner with the analytics team to evaluate campaign performance, and leverage data to shape future strategies. Support Sales Reps. Create social collateral, visual merchandising, and digital tools to help sales reps enhance local marketing efforts and grow revenue. Grow Marketing. Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support. Streamline Marketing Tools. Manage and update marketing material platforms for efficient usage by reps and schools. Foster Relationships. Establish strong relationships with sales reps, understand their needs, and maintain regular communication to support their growth. LOVE WHERE YOU WORK: We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more. We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away. We believe in flexibility. We provide hybrid work options. We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave. We care about your development. We support tuition reimbursement after 6 months of service. We believe in pay transparency. The salary range is $55,000 to $60,000 with annual bonus eligibility. APPLICATION DEADLINE: March 28, 2025 ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here. ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens! AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
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