We're looking for a Marketing Specialist (10 Month FTC) to join our team in London as part of our Marketing function.
Your team: Working as part of the broader LIONS Marketing team, and operating at a Divisional level across LIONS, WARC and Contagious, you’ll be partnering with the Marketing Manager to execute against the vision and strategy for Learning marketing.
You’ll be turning directional strategy into tactical plans for execution, working closely with our in house creative team. You will join a team of change makers. The Marketing team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.
Your Role: You will play a crucial role in the delivery and success of an extended learning portfolio, driving sustainable acquisition, engagement and nurture programmes. As the portfolio grows, so will the role and your opportunities for development. You’ll approach each task and project with innovation, drive and attention to detail. You will be creative, proactive and able to keep momentum going across multiple projects at the same time.
Key Responsibilities
Achieve lead generation objectives through effective delivery of marketing objectives across new course launches, customer advocacy and evergreen acquisition.
Work closely with Creative and Digital Marketing teams, writing detailed creative briefs that enable the delivery of world-class marketing activity, with efficient lead time and consideration to campaign and overall business objectives.
Support driving brand awareness of the LIONS Learning portfolio in 2025, reinforce our brand strategy and mission statement to power your learning with LIONS. Be curious, creative, bold and enjoy storytelling.
Deliver key campaign assets, including emails, in a timely manner, ensuring that approval deadlines are met.
You’ll report regularly on campaign activity to all levels of stakeholders across the business and external partnering bodies.
Work with our Project Ops Manager to ensure all marketing is briefed in ahead of time with our planning tool, Monday.com and own the comms calendars for all Learning products.
Brief in reporting dashboards across key metrics and deliver a weekly report to your line manager, stakeholders and external partners.
You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced.
Your Experience
Ideally working on or close to a learning product or similar within the creative industry
Experience of developing and delivering multi-channel marketing campaigns to a high level of execution
A keen interest in reporting on marketing campaigns and working with data and market knowledge to contribute to insight-led decision-making
Experience with CRM (Salesforce), Marketing Automation (Marketo) and Project Management (Monday.com) tools is advantageous
Good knowledge and a keen interest in the creative communications industry is key, knowledge of digital marketing is beneficial
You excel in stakeholder management, you’re an expert communicator and you’re comfortable setting clear channels of communication and managing expectations across multiple teams, departments, brands and partners.
Willing to learn or experienced in briefing internal creative teams or agency partners
Comfort with ambiguity and working in a fast-paced environment; experience in a start-up environment is ideal
Who are we?
The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.
LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.
You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.
LIONS is part of Informa Festivals, a division with the Informa group. Informa is an international business that champions specialists, connecting people with knowledge to help them learn more, know more and do more through live and on-demand events, digital and data-driven services and academic research.
We are home to over 15,000 colleagues working in around 30 countries and serving customers in 150 countries.
Why Choose Us?
We champion our colleagues, all across the world. Join us for opportunities to build a varied career, in a company that's building for the future.
When it comes to life at Informa, no two days are the same and we celebrate the diversity of our teams and people. But wherever and whoever you are, we give you the freedom to bring ideas to life, work that makes a real difference to our customers and markets, and the chance to be part of an international and inclusive community of great people.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A ShareMatch scheme: allows you to become an Informa shareholder with free matching shares
Flexible benefits platform: options including Private Medical, Dental Insurance, Critical Illness
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Pension, Life Assurance and Income Protection
Access to either our commission, bonus or profit share schemes, dependent on the role
Employee assistance programme, season ticket loans and cycle to work scheme
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on our training platforms. When it’s time for the next step, we encourage and support internal job moves
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.