Kforce has a client in Minneapolis, MN that is seeking a Marketing Specialist who will lead bank brand marketing execution and will be a part of the credit card digital marketing team. The ideal candidate will have experience developing strategy, execution, and reporting/analysis for digital advertising campaigns to acquire customers, generate revenue and create awareness for bank brand credit card products. The Marketing Specialist will be responsible for increasing online sales by driving qualified customers and prospects to digital platforms, meeting product profit and growth goals. Key Responsibilities: * Leads end-to-end paid media marketing initiatives for Bank Brand driving strategy, implementation, and optimization * Develops a holistic digital media strategy and manages cross functional team to execute against plans to reach success metrics * Manages relationship with internal and external stakeholders, aligning on digital account goals and strategies, and reporting performance * Analyze digital funnel performance to measure results and optimize funnel metrics * Lead ongoing management and optimization of paid search, programmatic, display, paid social, digital audio, video, native and more * Partner media agency to plan and coordinate strategy to achieve campaign goals and ensure all required tagging/tracking is completed accurately * Reviews risk data related to product line(s) and ensures risks are effectively monitored and managed * Ensures products meet state and federal regulatory requirements and coordinates legal review of all supporting collateral materials and documentation * Plans, develops, and manages project/product budget