Marketing Specialist - Electromark
Brady Corporation
What We Need:
Brady is looking for a Marketing Specialist to drive innovative marketing strategies for our Electromark business. In this role, you’ll collaborate with Product and Sales Teams to create impactful campaigns, engaging content, and effective sales tools. You’ll elevate Electromark’s brand through social media, public relations, and website management while strengthening our market presence as an industry leader.
What You'll Be Doing:
+ Supporting the efforts of the sales team, customer service, product management, and application engineers by providing timely responses to requests for information.
+ Working closely with Regional Sales Managers, Inside Sales, Rep Agents, and Management to effectively design and create sales and marketing collateral
+ Developing and executing a marketing strategy with the guidance of leadership.
+ Prioritizing, managing and executing product introductions.
+ Working closely with product management to develop and present product training webinars.
+ Coordinating internal and external trade shows and training events.
+ Managing and writing both internal and external copy including sales tools, advertising and press releases, newsletters, and optimize web content.
+ Managing contact lists for relevant out-bound marketing efforts.
+ Managing French Translation of Sales content.
What You Will Need To Be Successful:
+ Experience managing content in a Web Content Management (WCM) System
+ Experience using social media and marketing tactics, such as blogging and newsletters to attract, acquire, and engage customers.
+ Experience writing compelling copy for both offline and online channels.
+ Ability to learn different software platforms for managing marketing collateral.
+ Problem Solver.
+ Proficiency with Microsoft Office and Google Office Applications.
+ Bachelor's degree in marketing, business, communications, or related field.
+ 3-5 years of related experience
+ Moderate Fluency in Spoken and Written French Language.
+ Experience using WordPress and SiteCore Content Management Systems.
About Us: Who we are:Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits:
+ Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
+ Generous 401(k) with company match
+ Paid time off and holidays
+ Opportunity to participate in incentive programs for all full-time employees
+ Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
+ Education reimbursement opportunities
+ Scholarship program for children of Brady employees
+ A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
+ Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
+ Dress-for-your-day dress code
+ Charitable contributions matched through Brady's Matching Gift program
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