Marketing Specialist I Location: Charlotte, NC / Hybrid Duration: 4-5 months Description: Key focus for shortlisting: Bachelor's degree in a marketing or business-related area A degree from a reputable university (UNC Chapel Hill, NC State, Wake Forest, High Point University, or equivalent) Minimum 2 - 3yrs. experience in a marketing role 2+ years of experience in both traditional and digital marketing Prior experience with well-established corporations A focus on Project Management Purpose of Position: The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application across all key customer groups. This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market. This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities. Key Responsibilities: Deliver Business Growth: Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy. Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts. Drive conversion of leads into opportunities. Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities. Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth. Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings. Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget. Serve as the Segment Marketing Expert: Understand the market segment and associated applications and solutions Develop segment expertise through engagement with market peers Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement. Understand specialized media channels environment and support communication strategy for the segment. Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue. Lead all aspects of the product launch / commercialization process – support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups). Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation). Provide Marketing Thought Leadership: Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets. Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle. Performance Metrics: Project Management: Ability to coordinate and execute projects on time and on-budget Growth of segment revenue Number of prospects and new qualified leads Marketing opportunity pipeline Marketing influenced revenue (converted opportunities) Key Account Engagement Web and Social Media Engagement Measured by on-time project completion and avoidance of projects fast tracks Embracement of process improvement through Ikaizen Key Competencies: Required Competencies (Education, Knowledge, Skills, Experience, Soft Skills) (Musts) Bachelor's degree in a marketing or business related area Minimum 2 - 3yrs. experience in a marketing role Fluent English language is required Digital experience Social Media management Email campaigns Web (manage content and design) SEO (desirable) Demonstrated technical aptitude (ability to learn about products and solutions). Desired knowledge in overall segment and network architecture environment. Establish Direction and Create Commitment Creates segment MKT strategies in alignment with company priorities. Involves others to gain commitment to his/her plan. Communicates business direction in a way that inspires employee commitment Conflict Management Reads situations quickly Steps up to conflicts, seeing them as opportunities Can work through tough agreements and settle disputes equitably Can find common ground and get cooperation with minimum noise Demonstrated ability to act independently and operate under minimal supervision Flexibility to operate across various geographical or structural market segments Demonstrated creativity in new and different ways to fully leverage the capabilities of Client, Inc. The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content. Desired Competencies (Education, Knowledge, Skills, Experience, Soft Skills): Experience in Marketing and Telecommunications or related Industry Summary: Digital marketing professional with a Master’s degree in Communication/Business Leadership and a Bachelor's degree in Advertising/Public Relations. Extensive experience in web design, graphic design, and social media management. Proficiency in a range of digital marketing tools, including but not limited to Adobe Creative Suite, Canva, and social media. Elevated B2C engagement through creative implementation of digital marketing strategies and social media content creation to execute effective campaigns and reach a large target demographic. Proficient in Microsoft Excel, Microsoft Word, Microsoft PowerPoint. Skills: SEO, HubSpot, Marketo, Talk walker, Microsoft Office, Adobe Creative Suite, Canva, Salesforce, Qualtrics, project management, campaign management, creative writing, detail orientation, social media marketing, problem-solving. As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.