Position Summary

The Marketing Specialist Innovation is responsible for driving creative and strategic marketing initiatives that push the boundaries of traditional marketing practices. This role focuses on developing and implementing innovative marketing strategies to enhance brand awareness, engage customers, and support business growth. The ideal candidate is a forward-thinker with a passion for exploring new trends, technologies, and methodologies.

This position is located at our Bala Cynwyd Office.

Responsibilities

Develop a process and manage a roadmap of new marketing and approaches for improving customer acquisition and loyalty in DIFM. Facilitate brainstorming sessions and workshops with cross-functional teams to generate innovative ideas and solutions to address business challenges Manage in-field testing and refinement of new marketing concepts to evaluate for potential impact and feasibility for potential broader implementation. Partner with cross functional partners (e.g., Operations, Supply Chain, Finance) on testing new channel and business concepts, manage the implementation of marketing assets needed for the testing and potential.  Partner with Marketing Strategy & Intelligence team to conduct needed market research to identify opportunities for innovation, value concepts ready for testing, and track competitive response. Monitor and analyze the performance of innovative marketing using key metrics and KPIs. Prepare and present reports on innovation activities, outcomes, and providing recommendations for scaling successful innovations. Build and maintain relationships with external partners, agencies, and influencers to support innovative initiatives. Maintain and process contract utilizing contract platform

Education and Experience

Bachelor’s degree in Marketing, Business or related field 2-4 years of experience in marketing, with a focus on innovation or similar roles

Knowledge, Skills, and Abilities

Project management skills with the ability to handle multiple campaigns simultaneously. Proactive, forward-looking, collaborative and team-oriented Utility player that is self-motived, highly accountable and trustworthy Exceptional communication and interpersonal skills. Comfortable operating in a high-performing, fast-paced, confidential environment Creative thinker with a passion for innovation and experimentation

Pep Boys is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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