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As part of the marketing team, the Marketing Specialist will provide in-depth marketing expertise, data analysis, creative development and strategic solutions that help in attaining business goals and objectives. This team member is responsible for creating and improving marketing content to raise brand awareness, monitoring metrics to identify best practices. They will manage performance to budgets, recognizing potential risks and opportunities, and work with field leaders ensuring proper messaging communicated on all internal/external platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Analyze marketing data to identify potential opportunities to increase lead volume while simultaneously maintaining/reducing Marketing Cost Per SaleDevelop and monitor monthly direct mailings to maximize response and minimize over-saturationOversee seminar attendee distribution, provide technical support, compile and analyze various reports in Salesforce CRM and MS ExcelAdhere to set lead budgets by location on a monthly basis, recording updates to leads and moniesCreate and revise marketing content on all current and new advertising pieces & promotional materialTrack KPI metrics related to new/revised contentA/B testing new creative to create best practicesTranslate and implement brand style guide into all creative content production, ensuring brand consistencyCompose email campaigns for seminar model using Marketing Cloud, tracking metrics and analyzing resultsBe a source of support and management of all marketing invoicing proceduresProvide accurate and timely communication of project and performance metricsBe a catalog source for the marketing department in regards to all creative contentWork with external designers and internal team on print material design/layoutAct as a liaison for call center and the field staff to continually improve experience for consumerFollow up with proper parties on received service emailsCollaborate with team to develop creative marketing conceptsExpand and/or create a marketing message which benefits the organization, reducing the company’s overall marketing spend while improving brand awareness and lead generationCoordinate sharing of marketing information among departmentsCreate posts for seminar events on social media platforms- Facebook, EventbriteTake on other duties as necessary within the department to support overall success of the organization

EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS

Bachelor’s degree or equivalent in Marketing, Advertising or related fieldProficient in Microsoft Office (Excel, PowerPoint)Experience in Adobe Creative Suite (Acrobat, Photoshop, Illustrator, InDesign)

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

Problem SolvingGather and analyze information skillfullyIdentify and resolve problems in a timely mannerDevelop alternative solutions utilizing all resourcesUse reason even when dealing with emotional topics

AnalyticalCollect and analyze dataSynthesize complex or diverse informationDesign work flows and proceduresDefine areas to improve efficiency, implement accordinglyAttention to detail and high degree of accuracyAbility to work on multiple projects simultaneously

Interpersonal SkillsPromote a positive professional imageDemonstrate personal integrityRemain open and receptive to others' ideasListen, receive clarification, and respond well to questionsCommunicate clearly (written and verbal), presenting information effectivelyPursue training and development opportunities

TeamworkCross functional collaborationBalance team and individual responsibilitiesContribute to positive morale in group commitments to reach goals and objectivesExhibit objectivity and openness to others' viewsDemonstrate leadership qualities

Postal Code: 33317

Category (Portal Searching): Marketing and Advertising

Job Location: US-FL - Plantation