Job Posting Title:

Marketing Strategy Intern, Summer/Fall 2025

Req ID:

10112476

Job Description:

About the Role & Program:

Every day at Disney Parks, we take pride in bringing the magic of Disney to life for our guests. The Marketing & Commercial Strategy team is responsible for driving consumer demand and helping achieve business objectives (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to build campaigns to drive consumer behavior. The team also coordinates the management of the plans to ensure each campaign or program is applied effectively across a wide range of marketing tactics.

In this role, you will assist the team with key priority responsibilities and projects across various businesses to achieve results. Using critical thinking, versatility, and team leadership skills, you will aid the team in championing specialized campaigns, compiling crossline business inputs, evaluating marketplace dynamics, developing audience content and strategies, and project management.

We are looking for a self-starter with a collaborative and positive attitude, embraces change with passion, and is not afraid to take initiative to move projects forward while providing a solution-forward perspective.

The approximate dates of this internship are June 2025 - January 2026.

What You Will Do:

Develop strategic inputs and partner with creative teams to review and approve for assigned projects including project management from input to deliverySupport the creation, launch, and performance monitoring of new commercial products in marketFacilitate inputs for presentation decks including support of new and seasonal experiences, product launches, offers and campaignsCoordinate and facilitate updates with cross-functional teams across assigned projects which may include but not limited to developing and updating integrated communications and commercialization plan, strategic inputs, after action reviews, and digital updates to support on announcements, planning, and launchesPartner with site communications teams to develop and execute content strategies, which may include content capture/photoshoots, social media planning, creative approvals, and influencer events, website updatesProvide onsite support at assigned photoshoots and events that may require overnightsSupport reporting including key learnings, after-action reporting, tactical summary and plans

Required Qualifications & Skills:

Knowledge of and passion for DISNEYLAND® Resort and key offeringsProven strong business analysis, communication, verbal, written, and presentation skillsAbility to problem solve, analyze data for a situation and formulate a point of viewEffective project management skills with strong attention to detail and ability to lead multiple projects from end to endProven self-starter with ability to navigate and work closely with cross-functional partners across multiple teams and levelsProficient in formulating a story through building presentations and distilling dataExpert in Microsoft Power Point, Excel, Word, OutlookSolid understanding of Adobe Acrobat or similar design program

Preferred Qualifications & Skills:

Previous 1-2 years’ work experience in a Marketing roleProficient in Keynote, Adobe Acrobat SuiteVerbal and written proficiency in SpanishPrevious experience as a Disney Cast Member

Education:

Junior or Senior year preferredMajor or previous coursework in Tourism & Hotel Management, Marketing or Business Administration with emphasis in concentrations such as Marketing, Communications, Entrepreneurship, Management, or related major preferred 

Eligibility Requirements & Program Information:

Candidates for this opportunity MUST meet all of the below requirements: 

Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship. Current Disney Interns, College, International, or Culinary Program Participants:  You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.  Be at least 18 years of agePossess unrestricted work authorizationBe compliant with The Disney Look appearance guidelinesBe able to have a consistent, reliable work schedule throughout the internshipFully available for the duration of the internship (approximately 40 hours each week)Provide own housing throughout entire internship program in the Anaheim, CA areaHave reliable transportation to/from work

Recommendation – Print This Role Description: Please note that this role description will not be accessible once the posting is closed. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are invited to interview for this position.

The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing Strategy (DLR)

Primary Job Posting Category:

Marketing and Digital Media Intern

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Anaheim, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-02-06