**Working with Us** Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . **Bristol Myers Squibb Ireland** Bristol Myers Squibb is a leading global biopharma company focused on discovering, developing and delivering innovative medicines for patients with serious diseases in areas including oncology, haematology, immunology, cardiovascular and neuroscience. Our employees work every day to transform patients' lives through science. Bristol Myers Squibb has been in operation in Ireland since 1964, employing over 650 people across a range of activities and business units. Many of the global business services, including the European Treasury Centre, Market Supply Operations and Commercial Operations have a presence in Ireland. Ireland is also home to External manufacturing's global headquarters, the business unit responsible for the management of manufacturing contract operations (CMO's) and ensuring reliable supply of product to patients across the Bristol Myers Squibb global network. Located in Dublin, Cruiserath Biologics Campus, a one billion Multi-Product Cell Culture Biologics Manufacturing facility plays a central role in the Global Product Development and Supply (GPS) network as the company's first European biologics manufacturing facility. This state of the art facility will produce multiple therapies for the company's growing biologics portfolio. Global Biologics Laboratory (GBL) responsible for the release testing of Biologics Drug product for the network, is also based on the Cruiserath Biologics Campus. For more information about Bristol Myers Squibb, visit us at BMS.com/ie **The Role** Bristol Myers Squibb is looking to recruit a permanent Marketing Strategy Lead, Haematology/Oncology to join our team in Dublin. This role partners with the Irish Commercial and Strategy Lead to drive Haematology and Oncology activities, across all appropriately prioritized brands and indications. The Marketing Strategy Lead - Haematology and Oncology - is a core member of the local Irish cross-functional team, responsible for driving in-line marketing and launch strategies for Irish healthcare practitioners along with ensuring market leading tactical execution to achieve Irish brand and sales objectives. Furthermore, this role requires close collaboration and co-ordination with our UK based Haematology & Oncology Brand Team to capitalize on efficiencies across both jurisdictions, all whilst generating both superior short-term as well as sustainable long-term performance. This individual has and maintains a deep understanding of Irish Oncologists and Haematologists and associated customers and partners, and has a successful track record of working with same as well as delivering superior sustainable financial results. **Key Duties and Responsibilities:** **Strategy Development** + Builds and delivers the relevant brand HCP & customer strategy and plan that drives success and growth in line with annual sales budgets and relevant KPIs + Owns the end-to-end brand and HCP customer journey + Fosters collaborative working relationships with both the local Irish as well as UK Brand Leads and cross-functional brand team members to ensure the creation of a unified brand strategy + Integrates insights from advanced analytics models, market research, field team as well as other sources to develop and drive strategy + Utilizes engagement and performance feedback to improve customer engagement strategies as well as campaigns + Defines success for the relevant HCP and customer segments **Execution / Launch Excellence** + Leads strategic development with tight pull through as well as implementation of tactical plans fostering a tight trusting relationship with the cross functional team, in particular the local sales team + Collaborates with Market Access, Medical as well as Sales teams to translate insights into Brand strategic imperatives and tactical plans + Plans and delivers content across personal and non-personal channels, including working iteratively with UK brand team and agencies, as appropriate, to ensure approval and production of personalized content for customers + Drives financial assumptions as well as forecasting, including stock management and product supply + Oversight and management of brand spend + Works with business, insight and analytics team (BI&A) to define and implement performance metrics + Champions modular content production and omnichannel deployment in collaboration with Omnichannel Centre of Excellence, BI&A, and agencies **General** + Ensures all strategies and execution plans and resultant activities and materials maintain the highest levels of compliance strictly adhering to all relevant internal SOPs as well as external codes of practice (IPHA, HPRA) + Is a role-model for our BMS values and BMS leadership behaviors + Fosters an inclusive and collaborative mind-set across teams and departments driving synergies and achieving shared goals **Qualifications, Knowledge and Skills Required:** + Educated to degree level (minimum requirement) + Prior Irish based Oncology (desirable) and Haematology (preferred) marketing experience - minimum of 5 years marketing experience with preferably previous sales experience + Relationships with Key Oncology Customers (preferred) + Knowledge of HCP customer journeys, preferences, and needs within Oncology and Haematology + Fluency in interpreting analytical models and ability to translate analytics from business insights and analyitics teams into actionable strategies + Familiarity with omnichannel strategy and modular content production + Ability to navigate and build trusting and collaborative relationships across teams and functions (e.g., Medical, Access, Sales) **Customer oriented mindset** + Adopts a customer-focused enterprise mindset + Deeply understands HCP and Patient journey and experience + Understands industry regulatory and reimbursement requirements + Exhibits genuine care for customers + Scientific expertise (nice to have) + Has deep knowledge of TA/product, clinical landscape + Understands regulatory guidelines and landscape + Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data **Commercial excellence** + Has in-depth knowledge and experience with key Commercial processes and capabilities (customer journey development, strategy development, brand planning, channel optimization, tactical execution, content development, content planning and execution, materials review and approval) + Has experience creating omnichannel strategies + Applies best of Commercial capabilities to customer engagement + Adopts evolving technology to be able to provide better user experience for customers + Identifies industry trends and improves Commercial capabilities **Analytical fluency** + Demonstrates strong analytical skills and ability to interpret insights from data and analytics + Drives sophisticated analytics, along with BI&A partner to understand customer segments and inform customer journeys + Partners with BI&A to understand omnichannel preferences for different customer segments + Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance and ensure a feedback loop to inform ongoing omnichannel strategies + Demonstrates strong analytical skills and ability to interpret insights from data and analytics **Teamwork** + Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders + Demonstrates ability to work in a flexible and cross-functional operating model, adapting to changing brand priorities + Embraces changes and leads on new ways of working + Holds integrity and good judgment in navigating compliance in accordance with BMS policies and procedures **Why you should apply** + You will help patients in their fight against serious diseases + You will be part of a company that encourages excellence and innovation, respects diversity, develops leaders and values its employees. + You'll get a competitive salary and a great benefits package including, but not only, an annual bonus, pension contribution, family health insurance, 27 days annual leave, access to BMS Cruiserath on-site gym and life assurance. **Why you should apply** + You will help patients in their fight against serious diseases + You will be part of a company that encourages excellence and innovation, respects diversity, develops leaders and values its employees. + You'll get a competitive salary and a great benefits package including, but not only, pension contribution, family health insurance, 27 days annual leave, access to BMS Cruiserath on-site gym and life assurance. BMSBL **\#LI-Hybrid** If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. **Uniquely Interesting Work, Life-changing Careers** With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. **On-site Protocol** BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. **Company:** Bristol-Myers Squibb **Req Number:** R1587444 **Updated:** 2024-12-24 03:19:51.773 UTC **Location:** Dublin-IE Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.