Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Strategy Manager to our team.
Group 1 is a Fortune 300 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.
In addition to competitive pay, we offer our associates the following benefits:
Opportunity to grow into a bigger positionHealth, Dental, Vision, Life, and Disability insurance401(k) plan with company matchPaid Time-OffEmployee Stock Purchase PlanEmployee Vehicle Purchase ProgramProfessional work environment, with job training and advancement opportunitiesJob Summary:
The marketing strategy manager is responsible for designing and managing customer engagement and retention strategies. This role will be responsible for building and managing the roadmap for Group 1’s direct marketing programs and collaborating with internal and external stakeholders to implement program changes. This person will also monitor customer and media trends to identify opportunities for new marketing programs and changes to existing ones. The ideal person can think strategically while working through the details to successfully implement a new program.
Roles and responsibilities:
Program strategy
Identify customer acquisition and retention program opportunitiesBuild business cases for new marketing programs and present to key stakeholdersDesign customer lifecycle strategies to increase customer loyalty and grow customer lifetime valueIdentify resources and technologies required to support new programs and strategies
Program management
Define and manage direct marketing program roadmapsDefine and manage program releases and collaborate with internal stakeholders to implement releasesDefine requirements for technology projects to support marketing programsIdentify, track, and resolve program issuesProvide status updates to key stakeholders relating marketing projects
Industry trends and insights
Monitor customer behavior and media trends and opportunitiesIdentify customer lifecycle program best practices from other industriesEvaluate competitive environment and identify opportunities to differentiate Group 1Define customer research opportunities to support program strategy development
Program tracking and evaluation
Define KPIs to monitor program performanceDefine and manage customer holdout strategiesEvaluate performance of customer lifecycle programs and identify improvement opportunitiesManage business reviews for programs and present to key stakeholders
Qualifications
5+ years of marketing strategy and marketing program management experienceMBA preferred, or equivalent advanced degree or experienceAbility to build and present business cases for new programsExperience in automotive, retail, or ecommerceExperience with marketing automation technologiesExperience managing customer lifecycle and loyalty programsDeep understanding of marketing performance metricsExperience with market and customer researchExperience building executive presentationsAdvanced knowledge of ExcelStrong communications skillsStrong analytical and problem-solving skillsAccepts responsibility for quality of work and continuous improvementAbility to translate business questions into analysis projectsAbility to interact with both technical and non-technical personnelWillingness to learn and test new tools and approaches to accelerate data analysis
*All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment*
Group 1 Automotive is an Equal Employment Opportunity employer.
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