All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments, and governmental regulations.
• Will lead a high performing team of Strategists responsible for driving growth, engagement and brand awareness for various business areas. • Develops marketing strategies partnering with cross business units. • Oversees VITAS internal and external advertising and promotional efforts to drive sales, recruitment, employee engagement and build brand awareness. • Oversees all campaign efforts and budgets for audiences. • Provides reporting on team's strategies and their performance while constantly looking for new approaches and innovation.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Experience: • Minimum 15 years of experience in Marketing • 10+ years of employee communications, media relations and/or PR experience, within the healthcare space • Excellent collaborator with external team, excelling at problem solving to grow audiences, as well as a strong drive for results • Strategic thinker with strong project management and staff development skills.  • Proven track record of successful campaign management, change management, and the ability to formulate new marketing programs. • A deep understanding of marketing best practices and ability to craft impactful, multi-tiered marketing strategies • Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives • Strong organizational and interpersonal skills; experience interacting with senior leadership • Adept at working in a cross-functional organization with demonstrated ability to collaborate with teams across the organization • Exhibit a strong sense of ownership, ability to work independently, be attentive to detail and prioritize in a fast-paced environment • Strong analytical skills: ability to gather, analyze, summarize, and present data • Strong communication (verbal and written) skills • Strong executive communications experience supporting corporate functions within a healthcare organization
Education: Bachelor’s degree in Communications, Public Relations, Marketing, Journalism  or related field from an accredited college or university. A masters or MBA is preferred.
Certification & Licensure: NA
Reasonable accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.