New York, NY, USA
4 days ago
Marketing Strategy Sr. Associate

The Sr. Associate will work as part of the Consumer & Community Banking line of business focused on Chase Social Media team, which has a specific emphasis on supporting the Chase for Business social media ambassador efforts. 

As a Marketing Strategy Sr. Associate you will leverage your strong program management and employee advocacy experience showcasing your strong knowledge of LinkedIn best practices. program management skills. Reporting to Chase’s Social Media business strategy lead, you will support the launch and daily management of the Chase for Chase for Business social media ambassador program. You’ll also partner with internal stakeholders to create a smooth onboarding process for program participants. 

 

Job responsibilities:

Support the launch of Chase for Business social media ambassador program  Manage the day-to-day monitoring efforts of the program participants posts and engagements  Build content within ambassador program’s content management systems (e.g. Sprinklr) for scheduling and publishing and partner with Sprinklr platform owners to build out the ambassador program workflows and capabilities; assist in onboarding participants to the Sprinklr platform and review program access Measure content performance of the ambassador program and provide regular reporting on program impact while making insights-based recommendations on how to evolve the program Assist in building out a playbook that includes retention, risk and control requirements  Partner with marketers, communicators and employees to create shareable social media content that aligns with key business needs Engage with LinkedIn partners to understand the  best practices of LinkedIn and ambassador programs, evangelize LinkedIn best practices with ambassador program participants and support the content and editorial teams with LinkedIn content creation and copywriting  Identify content opportunities that resonate with a B2B audience Maintain the ambassador program’s content and campaign library  Support creative guidelines for content quality, designed to improve audience engagement Support team members on various projects and campaigns, effectively communicating timelines, status and results

Required qualifications, capabilities, and skills:

3+ years of relevant experience in building employee advocacy/ambassador programs and social media monitoring for brands  Thorough knowledge of social media monitoring and management tools for social listening, publishing, and reporting (i.e. Sprinklr, Hearsay, LinkedIn analytics, etc.) Exceptional communication skills – both verbal and written – with the ability to tailor approach based on audience Confidence to pitch fresh ideas, think creatively, and identify problems to solve  A passion for keeping up to speed on the social media landscape and how employees can use it to build their brand The ability to cultivate relationships across teams in marketing, communications and the broader Chase ecosystem Basic understanding of graphic design skills and proficiency in Adobe creative suite and/or Figma Effectively communicate on project timelines, status and results, executive presence and public speaking capability and strong ability to problem-solve and think critically Team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact Ability to self-motivate, work well across teams, work on multiple projects at the same time, and produce high-quality work; excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives Proficiency in Microsoft Office, e.g. Word and PowerPoint

Preferred qualifications, capabilities, and skills:

An understanding of regulatory and legal guardrails and policies within financial services

 

 

 

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