Description We are in search of a Marketing Technology Analyst to be part of our team. This role is located in CEDAR RAPIDS, Iowa, and offers a long-term contract employment opportunity. The successful candidate will primarily focus on the analysis and implementation of marketing technology, including Google Analytics, Google Tag Manager, and Looker Studio. Responsibilities: • Analyze and interpret data using Google Analytics 4, focusing on explorations, custom definitions, segments/comparisons, and campaign performance tracking. • Implement and manage Google Tag Manager, including event tracking, custom dimension/metric implementation, and DataLayer implementation. • Connect Google Analytics 4 data to Looker Studio for comprehensive reporting. • Leverage visualizations in Looker Studio to present data stories effectively. • Create and apply filters in Google Analytics and Looker Studio to showcase relevant data. • Track KPIs for various campaign types to measure performance and strategize improvements. • Develop and maintain best practices for Google Tag Manager usage. • Implement custom variables that track values beyond the built-in GTM variables. • Process and respond to user and behavior attributes for segment creation. • Maintain an organized record of customer credit applications and accounts. Skills: • Proficiency in reporting, marketing, KPI reporting, campaign planning, and Google Analytics. • Experience with Google Tag Manager, Looker, and other related tools. • Ability to implement best practices and handle complex queries. • Strong analytical skills with a focus on detail and accuracy. • Familiarity with financial notes and metric reporting. Requirements • Proficient in Marketing and Campaign Planning • Experience with Implementation of marketing strategies • Knowledge of Best Practices in marketing technology • Ability to produce Financial Notes and Metric Reporting • Familiarity with Google Analytics and Google Tag Manager • Skills in running and interpreting Queries • Competence in using Looker and NIS software • Experience in KPI Reporting and Segmentation • Ability to perform Comparisons in market analysis • Understanding of marketing technology trends and developments. Technology Doesn't Change the World, People Do.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .