Marketing Technology and Platform Support Job ID 193389 Posted 12-Dec-2024 Service line Advisory Segment Role type Full-time Areas of Interest Marketing Location(s) London - England - United Kingdom of Great Britain and Northern Ireland Title: Digital Marketing Executive Location: London, United Kingdom **Role Purpose** At CBRE we are actively investing in new technology and capability, and are now in the need of a new marketing executive to support our busy European Digital Marketing team. This role will work closely to support the current team across various platforms and processes, including in assisting: rolling out and supporting new technologies including Salesforce Marketing Cloud (SFMC) and our new client facing Preference Centre; regional web marketing campaigns; providing user support across a variety of platforms including our website CMS; and support and approvals for over 1,000 users of our existing email campaign tool across Continental Europe (CE). **Context** We work in every dimension of commercial real estate. Our mission is to realise the potential in all the businesses and people we work with, so that together we can create the real estate solutions of the future. We are driven by the entrepreneurial spirit of our people and the diverse needs of our clients. From instilling confidence in investors today, to re-imagining space requirements for tomorrow, we thrive in complex and ever-changing environments. Marketing plays a crucial role in this by instigating and managing end-to-end campaigns that start in the media and digital space with brand building, through to developing relevant and timely content for relationship building and lead generation directly into the business. **Vision** For CBRE to be the pre-eminent, vertically integrated global commercial real estate services and investment firm, serving their clients with market-leading collaboration. **Key Responsibilities** Marketing Technology (Initially Salesforce Marketing Cloud and Preference Centre): + Assist the regional martech lead in supporting the expansion of marketing technologies across the CE region: + Working closely with the regional martech lead and the regional D&T team to support the development of our email and marketing automation centres of excellence for our businesses across CE; + Assist with tasks related to marketing automation projects, such as audience segmentation, email deliverability, tracking email performance, and helping to grow the opt-in database per market; + Making data accessible and actionable within Salesforce Marketing Cloud for local markets, including maintaining data extensions as well as ensuring maintenance of stable data integrations between SFMC and external systems, such as Sales Cloud, or third-party applications and databases; + Troubleshoot and resolve technical issues related to SFMC campaign execution; + Identify queries from local markets and write them into user stories for development, testing and quality assurance; + Develop and maintain documentation for agreed processes and configurations. **CMS: Sitecore** Working with the European Digital marketing team to: + Support Sitecore (CMS) users across Continental Europe. Assist with day-to-day queries, providing guidance on best practice, training new users, and existing users on new functionality; + Champion CE requirements at the global level from both from a technical and strategic perspective. Ensure multi-lingual requirements are considered with ongoing platform development and building business cases and functional documentation for functionality required by CE countries; + Update and author content across CE corporate websites including regional Insights and other project-specific webpage updates. **Campaign Logic** + Provide user support and approvals for over 1,000 users on our global e-communications platform, Campaign Logic, enabling the creation and sending of research emails, newsletters, property marketing, invitations and surveys; + Support includes new account set up, user and platform support, training documentation maintenance and GDPR related tasks. **Other Digital Platform Support** Provide support on access, user queries and training on digital marketing tools including Qumu (video hosting platform), SEM Rush (SEO), Conductor (SEO), Looker Studio (Analytics), and Yext (Business listings management), among others. **Qualifications and experience** + Experience in working in a business or marketing environment + Understanding of digital marketing platforms and processes + Experience with platform management + CMS Experience, ideally Sitecore + Email and Marketing Automation experience, ideally Salesforce Marketing Cloud + Strong analytical abilities + Experience delivering training in a business environment + Minimum of 2-3 years relevant digital marketing experience. **Soft skills** + Excellent attention to detail and highly organised as this is a fast-paced role + Fast learner and ability to adapt to new information and deadlines quickly + Self-starter, able to work independently and proactively at all times + Manage time effectively while managing multiple priorities and projects concurrently + Passion for digital marketing and a desire to improve the user experience + A strong team player with high levels of energy and enthusiasm to stimulate creativity, lateral-thinking and positivity in all interactions + Confident and effective written and verbal communication, and project management skills. **Working at CBRE** When you join CBRE you will have the support and resources of a global firm where an entrepreneurial mind-set is encouraged. You'll realize your potential with challenging work, fast-paced assignments, an environment of constant learning and commitment to results. To enable your success, we provide the best tools, training and leaders in the industry. Our collaborative culture is built on our RISE values and reflects the needs and perspectives of our clients and our people. Our work is guided by our North Star: Creating the real estate solutions of tomorrow, so businesses and people thrive. This informs everything we do—from diversity, equity, and inclusion to sustainability initiatives to workplace safety and wellbeing. At CBRE, we believe that the more perspectives we have, the more dimensions we see. We welcome people with different backgrounds and experiences across industries to apply for open positions even if you do not match every element of the required skills. To discover more about what it’s like to work at CBRE, visit Life at CBRE. **About CBRE** CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2023 revenue). The company has more than 130,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. **Equal Opportunities** We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. For information about accommodations we can make during the recruitment process, please visit: https://www.cbre.co.uk/careers/accommodations CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)