D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Marketing Web Analyst. The right candidate will assists in developing and implementing marketing strategies to attract customers to the company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance both paid and organic.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Engage with divisions and vendors to review data, provide insights and identify opportunities for improved digital performance Deliver campaign analytics that drive insights, optimization, and action Assist in the creation of analytics and insights presentations Manage the Google Analytics account. Be able to add new views, automated reports, and usersGlean actionable insights to support in-market campaign optimization Communicate effectively with digital vendors on campaign performance and reporting needsBuild a body of knowledge on media performance with the objective of informing optimization and future media decisions on partners and strategies Support data-driven paid media strategy and implement third-party measurement methodologies Pull data and provide reporting from a variety of marketing platforms (i.e., analytics, programmatic, paid media platforms, video etc.) Monitor campaign performance, analyze results, and develop recommendations/insights for internal team members as needed Help with Local SEO listing managementConducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyAbility to work overtimeD.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Marketing Web Analyst. The right candidate will assists in developing and implementing marketing strategies to attract customers to the company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance both paid and organic.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Engage with divisions and vendors to review data, provide insights and identify opportunities for improved digital performance Deliver campaign analytics that drive insights, optimization, and action Assist in the creation of analytics and insights presentations Manage the Google Analytics account. Be able to add new views, automated reports, and usersGlean actionable insights to support in-market campaign optimization Communicate effectively with digital vendors on campaign performance and reporting needsBuild a body of knowledge on media performance with the objective of informing optimization and future media decisions on partners and strategies Support data-driven paid media strategy and implement third-party measurement methodologies Pull data and provide reporting from a variety of marketing platforms (i.e., analytics, programmatic, paid media platforms, video etc.) Monitor campaign performance, analyze results, and develop recommendations/insights for internal team members as needed Help with Local SEO listing managementConducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyAbility to work overtimeEducation and/or Experience
Bachelor’s degree from a four-year college or university in Marketing, Business, or AdvertisingThree to five years of experience with web analytics applications (Adobe Analytics, Core Metrics, Google Analytics, etc.) Three to five years of experience with tag management systems (Tealium, Google Tag Manager, etc.)Understanding of A/B testing tools Broad knowledge of search engine optimizationBroad knowledge of cross channel performance benchmarksBroad understanding of web attribution K.P.I.s and performanceExpert Excel skillsExperience in measuring and analyzing online marketing campaigns including organic search, paid search, email, display and socialExcellent analytical skills and the ability to interpret data, measure performance, and drive strategy and discussionExperience in SEO tools such as Ahrefs, Google Search Console, Screaming Frog, SEMRush, and othersFamiliarity with the latest SEO trends, tools, and best practicesUnderstanding of on-page and off-page SEO techniquesStrong communication skills, both written and verbal, with the ability to explain complex concepts to non-technical stakeholders. Must be comfortable in client-facing work that involves regular video callsDetail-oriented with a strong commitment to delivering high-quality workStrong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracyAbility to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applicationsProficiency with MS Office and emailAbility to sit for the majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral visionThe noise level is generally moderatePreferred Qualifications
Experience with usability and conversion analysis preferredCome joina winning team with a Fortune 500 company We are growing fast and arelooking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Vision and Dental401(K)Employee Stock Purchase PlanFlex Spending AccountsLife InsuranceVacation, Sick, Personal Time and Company HolidaysBuild YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2
Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings
LinkedIn, Twitter, Facebook, Instagram
Education and/or Experience
Bachelor’s degree from a four-year college or university in Marketing, Business, or AdvertisingThree to five years of experience with web analytics applications (Adobe Analytics, Core Metrics, Google Analytics, etc.) Three to five years of experience with tag management systems (Tealium, Google Tag Manager, etc.)Understanding of A/B testing tools Broad knowledge of search engine optimizationBroad knowledge of cross channel performance benchmarksBroad understanding of web attribution K.P.I.s and performanceExpert Excel skillsExperience in measuring and analyzing online marketing campaigns including organic search, paid search, email, display and socialExcellent analytical skills and the ability to interpret data, measure performance, and drive strategy and discussionExperience in SEO tools such as Ahrefs, Google Search Console, Screaming Frog, SEMRush, and othersFamiliarity with the latest SEO trends, tools, and best practicesUnderstanding of on-page and off-page SEO techniquesStrong communication skills, both written and verbal, with the ability to explain complex concepts to non-technical stakeholders. Must be comfortable in client-facing work that involves regular video callsDetail-oriented with a strong commitment to delivering high-quality workStrong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracyAbility to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applicationsProficiency with MS Office and emailAbility to sit for the majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral visionThe noise level is generally moderatePreferred Qualifications
Experience with usability and conversion analysis preferredCome joina winning team with a Fortune 500 company We are growing fast and arelooking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
Medical, Vision and Dental401(K)Employee Stock Purchase PlanFlex Spending AccountsLife InsuranceVacation, Sick, Personal Time and Company HolidaysBuild YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2
Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings
LinkedIn, Twitter, Facebook, Instagram