Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client  stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

 

 

Essential Skills & Experience

 

Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field.

Technical Proficiency:

Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.

Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports.

 Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders.

 

 

Desirable Skills & Experience

 

Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.