Media Specialist at Philips CZ/SK

Do you enjoy numbers and spreadsheets? Do you have an analytical mindset that allows you to find logic where it truly exists—or uncover when it doesn’t?

If so, we’re looking for someone who can not only analyze media performance but also transform data into clear and meaningful presentations for business stakeholders and media agencies. Experience is a plus, but the right mindset and courage to take on challenges are just as valuable.

Key Responsibilities of the Media Specialist

Media Budget Optimization – Efficient allocation of media investments to maximize ROI.

Media Performance Analysis – Monitoring key metrics and leveraging data for campaign optimization.

Demand Generation – Driving sales through performance media campaigns for our own e-commerce and retail partners.

Media Campaign Planning – Developing strategies for product launch campaigns, seasonal promotions, and key sales periods.

Collaboration with Media Agencies – Ensuring strategic alignment between business goals and media planning.

E-commerce & Digital Marketing Integration – Coordinating media efforts to drive traffic and conversions on the Philips e-shop and partner platforms.

Campaign Effectiveness Measurement – Utilizing tools like Google Analytics and media attribution models to assess performance.

Media Trend Evaluation – Keeping up with emerging channels and technologies (retail media, connected TV, AI-driven media buying).

Internal Team Collaboration – Working closely with marketing, digital marketing, trade marketing, and sales teams.

Audience Targeting & Segmentation – Using data insights to identify the right target groups for each media channel.

Media Strategy Improvement – Continuously testing and optimizing campaigns based on data-driven learnings.

Reporting & Recommendations – Providing regular analysis of media campaigns with actionable recommendations for improvement.

Requirements:

University degree min BC.

Experience in similar role 2+ years

Fluent in Czech language and English

Would you like to be part of a team that shapes media investments to drive business impact? Join us at Philips CZ/SK and help us optimize our media strategies for success!

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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