The Media Strategy & Planning Specialist plays the critical role of translating the activity brief into a holistic media and channel plan, serving as a key conduit through media agency partners and in-house biddable media teams. Once the activity brief and channel plan(s) are aligned, the Manager leads the process and is ultimately accountable for bringing the plan to life through tactical channel and partner allocations.

 

RESPONSIBILITIES

Aids in the management of the media AORs in the development and execution of media buysManages messaging grids, creative inputs and traffic sheets from a strategic standpointAssists as a key agency conduit to support brand media teams in managing the day-to-day national media processWork closely with the Biddable & Analytics team on campaign stewardship and reportingAssists in managing national media budgets with key finance stakeholdersImplementing key timelines, deliverables, and outputWork collaboratively with brand media managers to assist with investment recommendations tied to landscape conditions and/or disproportionate impact opportunitiesDevelop POVs on industry trends and partner evaluationConsult and update briefs based on paid media learnings

EDUCATION AND EXPERIENCE QUALIFICATIONS

4-year degree in marketing or a business-related program is preferred

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

Ability to deliver resultsExcellent project management skills (proficiency in Excel/PPT/SharePoint will be key)Ability to balance multiple priorities and meet project deadlinesExcellent oral and written communication skillsAbility to lead and influence othersPersonal integrity, humility, an appreciation for the power of true teamwork, and a sense of humorPassion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire BrandsSelf-starter personality who can operate with minimal supervision

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.