Membership Brand Experience Manager

 

As a Manager for Membership Brand Experience in the Global Loyalty and Ecosystem Marketing team, you will play a critical role in scaling ASICS’ membership program – OneASICS™ – globally.

It's an exciting moment to join us. OneASICS™ has been growing consistently, and we aspire to double our member base in the next 2 years.

 

To do so, we need to further develop our OneASICS brand positioning and presence. Loyalty programs can often be seen as transactional, delivering undifferentiated value.

We are on a mission to create the most loved membership program in the sports industry, and establishing a truly purpose-led and differentiated proposition is a key priority. We are reinventing OneASICS to embody ASICS' Sound Mind, Sound Body brand positioning at the heart of the program. Your contribution will be critical to help create the impact, presence and differentiation we seek to stand out and reach our goals.

 

In this role, you’ll have the unique opportunity to work on creating the Global strategies and enablement plans and bring a true sense of community, connection and belonging to OneASICS members.

 

How you will help us:

Based in our Hoofddorp HQ and reporting to the Director of Loyalty and Ecosystem Marketing, as part of the role you will:

Further develop the OneASICS brand position. With agency and internal creative support, you will own the development of future visual direction and benefits and rewards messaging hierarchy, oversee the development of OneASICS creative to enrich the OneASICS asset library, and develop playbooks and applications needed for brand book implementation in existing (asics.com, Runkeeper) and new channels (ASICS app, wholesale).

 

Act as a gatekeeper of our ASICS brand. You will constantly monitor brand consistency across key channels and all OneASICS journeys to ensure compliance of our brand guidelines and assets in alignment with our core ASICS Sound Mind, Sound Body brand philosophy.
  Enrich the OneASICS ecosystem experience. You will work alongside cross-functional Marketing, Commerce and Product teams to assess the drivers, barriers and hooks for OneASICS member sign-up, engagement and conversion, supporting the development of OneASICS digital experiences and expansion of OneASICS presence in new channels to maximize awareness with core audiences (social, influencers, athletes, frontrunners).
  Lead the Seasonal Member Moments strategy. You will develop the yearly calendar for our OneASICS Member Moments and lead the development of a Members’ Week strategy, partnering with Brand Comms and Category Marketing on Tier 1 Global campaigns and constantly refining how OneASICS integrates within existing Brand and Category campaigns.
  Secure OneASICS brand expansion and partnerships. Consistently evaluate potential brand partnerships for evergreen and fame driving campaigns that drive equity and awareness in key moments, explore partners for community-building OneASICS activations such as charity partners, ASICS Tennis Academy, Frontrunners, Strava, Sportstyle and secure high impact pinnacle elements of global offer for Members’ Week (Global AV, strategic partnership, secure a Global Athlete etc.).

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

 

What we are looking for:

Brand and/or Digital Marketing experience. You have at least 5 years of experience planning and executing integrated marketing campaigns that involve multiple goals and teams across brand, commerce, and digital, preferably as part of a global organization. Experience leading agency briefs and creative teams. You are able to evaluate the quality of messaging for various audiences and channel formats and you know your way around Adobe Suite and to guide toolkit applications development. Membership-based initiatives experience. Ideally, you have proven experience in managing membership-based initiatives and campaigns, understanding customer behavior and marketing strategies to engage retention, engagement, and lifetime value. Strong communication skills. You are easily able to navigate a matrixed organization, balancing different opinions and feedback. Open to travel (up to 10%). You are eager to collaborate with ASICS colleagues and partners globally, travelling occasionally to some of our main locations.

 

Your benefits

Grow with us! Next to a salary that matches your experience and knowledge, we offer the opportunity to continuously develop yourself within a highly dynamic and multicultural team.

We live by our mantra (sound mind sound body), and to support you reach your potential we offer:

60% off fitness membership. We’ll reimburse you for keeping a sound mind and body. Product discounts. Get ASICS or Onitsuka gear with a 50% discount. Runkeeper Go™ app. Free premium subscription to our running app. Up to 5 weeks working abroad. An employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions. OpenUp Access. A platform that offers professional psychological assistance and meditation classes.

About us

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

 

This is your chance to join a truly purpose-driven brand focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.