Mgr, Gift Card Marketing & Promotions **Overall Job Summary** The Gift Card Marketing and Promotions Manager is responsible for driving the growth and adoption of Tractor Supply Company’s gift card program through the development and execution of innovative marketing campaigns, promotions and strategic partnerships. This role focuses on driving sales of gift cards across all channels (in-store, online and through 3rd parties) and leveraging gift cards as a tool to support broader company sales and brand awareness objectives. **Essential Duties and Responsibilities (Min 5%)** + Plan, develop and execute integrated marketing campaigns across various channels (in store, online, social media, email) to drive gift card sales and awareness. + Develop and implement promotional strategies, including discounts, bonus offers and loyalty program integration to incentivize gift card purchases and redemption + Collaborate with internal teams to integrate gift cards into broader seasonal campaigns and promotions + Manage and optimize tractorsupply.com gift card sales program + Establish and manage relationships with 3rd party distributors and partners to expand the reach of the gift card program + Oversee the development of creative assets, messaging and collateral for gift card marketing campaigns + Track and analyze campaign performance metrics to measure success and identify opportunities for optimization **Required Qualifications** _Experience:_ 5+ years of experience in marketing, promotions or related roles, ideally with experience in the gift card industry _Education:_ Bachelor’s degree. Any suitable combination of education and experience will be considered. _Professional Certifications:_ None. **Preferred knowledge, skills or abilities** + Proven track record of developing and executing successful marketing campaigns + Experience with gift card programs strongly preferred + Experience with loyalty programs is a plus + Strong understanding of consumer behavior and marketing trends + Excellent communication, presentation and project management skills + Proficient in data analysis and reporting + Able to work independently and collaboratively within a team environment **Working Conditions** + Normal office working conditions + Occasional travel required **Physical Requirements** + Sitting + Standing (not walking) + Walking + Lifting up to 20 pounds **Disclaimer** _This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor._ **ALREADY A TEAM MEMBER?** You must apply or refer a friend through our internal portal Click here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup) **CONNECTION** Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it. Learn More **EMPOWERMENT** We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about! Learn More **OPPORTUNITY** A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense. Learn More Join Our Talent Community **Nearest Major Market:** Nashville