This position is responsible for the development, research, and implementation and reporting of pricing and promotional offers to maximize revenue and achieve business goals such as market share and EBITDA maximization. Assist in the development and execution of a framework that effectively measures offer and pricing performance across customer segments, markets and products.
Actively and consistently support all efforts to simplify and enhance the customer experience.
Develop and maintain standard price lists and promotional pricing by product, market and customer segment.
Collect, manage, analyze and communicate competitive intelligence and market data. Own relationship with competitive intelligence partners. Develop and manage competitive intelligence tool.
Work closely with leadership to assess market performance and opportunities across services and segments; develop and implement recommendations to further drive market, product and segment performance.
Develop pricing policies, including approval policies and, potentially, differentiated pricing approaches by sales channel. Develop and maintain the market playbook of offers and promotions for use in the various sales channels and customer segments.
Measure results and collaborate to develop projections based on market analytics. Support the evaluation of pricing and offer approaches and elasticity models.
Develop financial models to analyze and assist in the recommendation of pricing and offer changes. Track results and report on key financial metrics related to market pricing and offer strategies.
Evaluate impact and develop requirements for changes to processes and systems in quoting, billing and operational areas that result from pricing and offer approaches.
Responsible for ad hoc information and reporting requests from the business unit leaders.
Perform other job-related duties as assigned or apparent.
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to analyze and interpret information
Ability to integrate information from multiple sources
Ability to write data queries utilizing multiple tools in order to perform data analyses
Ability to prioritize and organize effectively
Ability to integrate information from multiple sources
Ability to use personal computer and software applications such as advanced Excel, including complex formulas, VLOOKUP tables, pivot tables, SQL queries & SQLServer, MS Access database, and Salesforce.com
Required Education
BS/BA in Marketing, Finance or related field or equivalent work experience
Required Related Work Experience and Number of Years
Marketing or Finance work experience - 5+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Skills/Abilities and Knowledge of cable television industry Experience with Marketing Automation platforms Knowledge of marketing research, data analysis, and related functions
Preferred Education
Preferred Related Work Experience and Number of Years
CATV or related work experience Management or leadership experience - 2+
Job Code : SGN505
2024-43784
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
FCC Unit: HQ452 Business Unit: Marketing Zip Code: 06902
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