Job Posting Title:

Mgr-Integrated Platform

Req ID:

10108232

Job Description:

经理，整合平台

业务部门：销售

工作地点-国家/地区：上海，中国

职位介绍：

作为经理，整合平台，您将负责上海迪士尼度假区在本地市场的特定整合平台，重点是推动乐园和酒店的全国流量和转换。

您的职责是对在国内电子商务零售平台京东上开设的上海迪士尼度假区旗舰店及京东自营业务，制定平台生意策略，积极地开发并优化促销活动，与内部相关团队密切合作，最大限度地提高品牌影响力并持续优化平台效率。

您能够向总监，整合平台或销售副总裁提出建议和意见，并与市场战略、数字营销与社交媒体、收入管理与分析紧密合作，制定销售活动，为我们的 "数字化直销/非直销"平台带来流量和收入。 您还必须对中国热门的社交媒体平台有深刻的理解，并提供触达中国数百万用户的 "诀窍"。 同时，您还需要与总监，整合平台紧密合作，有效管理上海迪士尼度假区整合平台合作伙伴在本地市场的活动。

您需要具有极强的销售驱动力，对生态系统和流量分析、旗舰店和旅游合作伙伴有深入的了解，并具有商业敏锐度、商业合作伙伴管理经验和影响力。您还需要对上海本地、中国和国际整合平台的挑战、趋势和机遇提出见解，并负责增长和实现上海迪士尼度假区 "数字化直销/非直销"收入目标。

您将负责整合平台战略的执行和计划的实施，以实现上海迪士尼度假区"数字化直销/非直销"的年度业务目标。

工作内容：

您将负责上海迪士尼度假区 "数字化直销和非直销 "合作伙伴战略的执行和年度业务目标的计划实施；为达成整体销售目标，您需要进行业务陈述报告和评审并示范执行策略；你将与第三方电子商务和零售平台制定和执行数字合作计划，以推动上海迪士尼度假区 "数字化直销/非直销"的数字参与和流量；您需要提出适合的产品、促销和战略，以积极发展整个 "数字化直销和非直销 "的渠道；您需要制定整合平台战略，确定明确的目标、角色和责任、时间表和项目计划；并与所有相关职能团队、外部业务伙伴进行沟通和协作，有效管理战略的执行。您需要积极开拓平台创新业务机会点，充分调动平台特点，孵化新型项目以驱动长期可持续的平台业务发展

我们希望您：

具有较强的商业、项目规划、预算管理、演讲、领导力和团队管理能力；对中国在线旅游市场平台有深刻的理解以便有效地管理活动；在整合平台和在线旅游平台上不断地对自己和团队成员进行市场教育；具有良好的业务发展和建立合作伙伴关系（内部和外部）的联络能力，能够将想法转化为行动，具有积极的态度和愿意承担个人责任的精神；您需要对旅游行业和中国整合平台、电子商务市场格局及亚太其他地区有深刻理解;您需要了解特定的专业领域，面对不断变化的环境需要掌握最新信息，特别是对中国在线旅游平台的经营策略；能够驾驭消费者的购买行为，与我们的在线旅游合作伙伴进行商务谈判，并创造短期和长期的收入；您需要具备在不同整合平台上战略规划、执行和运营方面的知识和经验，包括制定公司层面的线上销售战略的能力；您需要具有较强的分析能力和转化率优化能力，优化整合平台策略和执行力；您需要熟悉中国电子商务、网络技术、内容管理系统、用户体验和内容策略；有能力开发商业案例，并利用研究和数据来识别商业机会，有较强的分析能力，对数字敏感，包括销售数据、网络、应用分析和用户行为数据；具有扎实的效率优化、GMV与转化率等方面的知识以及转化战略；具有JAVA脚本、HTML等程序的数字技术知识者更佳；良好的英语和中文口头和书面表达能力。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Manager, Integrated Platforms

Line of Business: Sales

Location: Shanghai, China

Job Summary:

As a Manager of Integrated Platforms, you will be responsible for Shanghai Disney Resort specific integrated platforms available in China, with a focus on driving traffic and conversion between the theme park and hotels across the nation.

Your responsibilities involve developing business strategy, design positive promotions and optimizing Shanghai Disney Resort flagship stores on e-Commerce retail platforms in local market, including JD Flagshipstore and JD Trade store and work closely with internal teams to maximize the brand awareness and continuously improving efficiencies.

You must have the ability to critique and advise the Director, Integrated Platforms or Vice President, Sales and work closely with Market Strategy, Digital Marketing, Social Media and Revenue Management and Analytics to develop sales campaigns that drive traffic and revenue to our “digital direct and indirect” platforms.  You must also have a deep understanding of the lives on China’s hugely popular social media platforms, and provide the “know-how” to reach millions of users in China.  Working closely with the Director of Integrated Platforms to effectively manage Shanghai Disney Resort integrated platform partners’ activities in local market.

You need to be extremely sales driven, have an in-depth understanding of the ecosystem and traffic analytics, flagship store and travel partner (TP), and possess business acumen, business partner management experience and influencing skills. You are also expected to provide insights into the challenges, trends, and opportunities of local, China and international integrated platform, and be accountable for growing and meeting Shanghai Disney Resort “digital direct and indirect” revenue targets. 

You will be responsible for the execution of the integrated platform strategy and implementation of plans to achieve annual business goals for Shanghai Disney Resort’s “digital direct and indirect”. 

Key Responsibilities:

You will be responsible for the execution of the account strategy and implementation of the annual business goals’ plans for Shanghai Disney Resort’s “digital direct and indirect;”You will conduct business presentations and reviews to demonstrate execution strategy, with the objective to achieve overall sales targets;You will develop and execute digital partnership plans with third party e-Commerce and retail platforms to drive digital engagement and traffic to Shanghai Disney Resort’s “digital direct and indirect” channels;You will propose the fitting products, promotions and strategies to aggressively grow the overall “digital direct and indirect” channels;You will develop an integrated platform strategy, define clear objectives, roles and responsibilities, timeline and project plans; and communicate and collaborate with all relevant functional teams, and external business partners, to manage the execution of the strategy effectively;You need to actively explore platform innovation business opportunities, fully leverage platform characteristics, and incubate new projects to drive long-term sustainable platform business development

Desired Qualifications:

Strong commercial, project planning, budget management, presentation, leadership and team management skills;Deep understanding of the Chinese online travel market platform in order to manage effectively the activities;Constant educate ourselves and team members about the market in the integrated platforms and the online travel platforms;Excellent liaison skills for business development and building partnerships (internal and external), and ability to drive ideas into action, with a positive outlook and willingness to take personal responsibility;You will need to have a deep understanding of the travel and tourism industry and Chinese integrated platforms, e-commerce market landscape and rest of Asia-Pacific;You need to understand specific areas of expertise and need to be up-to-date information on the constantly changing environment, in particular, for the Chinese online travel platform business strategy;Ability to navigate Chinese consumers buying behavior, negotiate with our online travel partners and generate short and long term revenue;You need to have knowledge and experience in various integrated platforms strategy planning, execution and operations, including the ability to develop a company-wide online sales strategy;You need to have strong analytical and conversion rate optimization skills to optimize the integrated platform strategy and execution (ROI);You need to be familiar with Chinese e-commerce, web technology, content management systems, user experience and content strategies;Ability to develop business cases and use research and data to identify business opportunities and strong analytical skills and sensitive to numbers, including sales data, web, application analytics and user behavior data;Solid knowledge of Rate Optimization and GMV vs. Redemption ratio, conversion strategy, etc.;Digital technical knowledge of programs like JAVA script, HTML, etc. is a plus;Good command of Chinese and English in both verbal and written.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Commercial Strategy & Innovation (SHDR)

Primary Job Posting Category:

Partnership Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2024-12-10