Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

About Zenith’s Cultural Convergence Practice

Zenith’s Cultural Convergence practice consists of subject matter experts in the areas of Inclusive Marketing, Multicultural Marketing, and DEI Marketing. The Cultural Convergence practice reflects the various needs that clients have when it comes to reaching diverse consumers and creating inclusive media & marketing initiatives that drive business. Our goal is to lead with human insights that fuel results, inspire creative partnerships & platforms that are representative of the intersectional diversity of our world & consumer, while also positively impacting communities.

Role Overview:
We are currently looking for a Supervisor, Multicultural Strategy to support the day-to-day media planning and strategy functions for a major financial services client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor, Multicultural Strategy.

 

Role Objectives:

Media Strategy and Cultural Insight

Responsible for the development of Multicultural strategy across various campaigns/initiatives with a culture-first mindset and using culture-first data that enables success in achieving business goals via paid mediaIdentify capabilities and composition of a wide range of media channels to determine which would most effectively reach diverse audiences and resonate culturallyEvaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplishedResearch, interpret and evaluate available cultural marketing and research data to develop insight driven media strategies and recommendations to address client briefsResponsible for managing multicultural projects and resources

Collaborate, Inspire and Influence

Effectively communicate and present to top management and clientsPartner with broader strategy teams to closely supervise the implementation and execution of Multicultural media plansCultural Ideation, budget allocation across diverse audiences and broad audiences, and establishment of benchmarks for controlAccountable for accuracy and media intelligenceKey point of coordination and communication across inter-agency teams, internal teams, and partnershipsDetailed management of the Multicultural budgets and billing across the portfolioManaging the process and procedure for client set up, billing and all administrative functionsAct as a Resource for others to resolve questions/problems related to Multicultural media planning

Qualifications

The Secret Sauce:

This candidate is not easily discouraged, nor are they risk-averse. The see challenges as opportunities to engage clients and help bring forth culture-first solutionsThey love creating the ‘never been done” but aren’t discouraged when recommendations are not approvedThey are a self-starter.  They will be part of a very friendly and collaborative specialty unit within Zenith and are encouraged to not hold it back if they disagree or have an idea to deliver success for our clients.Act as a “culture-first” resource to others in the resolution of complex problems/issues

Minimum Qualifications:

B.A. or B.S., preferably in Marketing, Advertising, humanities, liberal arts, or related fields4+ years of experience in media planning/strategyMedia agency experience highly preferredStrong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s businessDemonstrate ability to learn new propriety software and processes quickly and proficientlyExceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationMinimal supervision, relies on experience/judgmentUnderstanding of Activation/Negotiation team functionsUnderstand the capabilities of each media channel to maximize the impact and components within each campaignAble to make independent decisions and identify prioritiesMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsOrient, train, assign and review the work of direct reportsBe able to identify and promote solutionsBe a resource to others in the resolution of complex problems/issues

Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI.  Must understand its capabilities and applications to translate data into actionable culture-first insights

Additional Information

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

All your information will be kept confidential according to EEO guidelines.