"Going where we have not gone before" For us, this means breaking new ground, exploring new ways to expand the distribution, and enlarging our sales force. Why? Our Mission is to make Red Bull – the brand, the product, and the content – available to everyone, anywhere and at any time. Not only is Red Bull a welcome guest in clubs, pubs, and bars, but it is also the #1 energy source in the daytime. The Musketeer Scout is a fairly new role in Red Bull New Zealand to ensure our daytime accounts are serviced and grow through increased availability and distribution.