Job Posting Title: NA B2B Content Specialist
Job Description Summary: We are seeking a talented and creative B2B Content Specialist to join our North American commercial team. The ideal candidate will be responsible for creating, managing, and optimizing content that drives engagement and generates leads for our B2B audience. This role requires a strategic thinker with excellent writing skills and a deep understanding of B2B content marketing.
Job Description:
ESSENTIAL DUTIES:
The position includes, but is not limited to, the following essential job duties, responsibilities, and requirements:
Create high-quality, engaging, and informative content for various channels, including blog posts, whitepapers, case studies, eBooks, newsletters, and social media.
Collaborate with commercial excellence, sales and marketing team members to plan and produce content that supports lead generation and nurturing campaigns.
Conduct thorough research to understand industry trends, target audience needs, and competitive landscape.
Optimize content for SEO to improve organic search rankings and drive website traffic.
Monitor and analyze content performance metrics to refine and improve content strategies.
Work closely with the sales team to create content that supports the sales process and addresses customer pain points.
Stay up to date with the latest B2B marketing trends and best practices.
Review content for clarity, grammar, and punctuation to maintain high standards of quality
Manage the editorial calendar to track the progress of various communication projects and ensure timely delivery.
Edit content to refine the tone, style, and voice to align with our brand’s standards and sales objectives
Proofread all sales-related communication to ensure accuracy, consistency, and quality, including proposals, emails, and marketing materials.
Foster a culture of open communication within the company, promoting transparency and alignment with our sales goals.
In essence, the B2B Content Specialist will act as a bridge between the sales team and the resources they need to effectively engage with clients and close deals.
Qualifications:
Bachelor's degree in marketing, communications, journalism, or a related field.
3+ years of experience in B2B content creation and marketing.
Exceptional writing, editing, and proofreading skills.
Strong understanding of SEO and content optimization techniques.
Experience with content management systems (CMS) and marketing automation tools.
Ability to work independently and manage multiple projects simultaneously.
Excellent written and verbal communication and collaboration skills.
Creative thinker with a passion for storytelling and content creation.
Ability to listen, be resourceful, and interpret information from a variety of sources.
Job Requirements:
Comfortable with presenting to both customers and internal leadership and speaking to large audiences.
Proficient in English (oral and written), Spanish is a plus
Strong ability to work together and to deliver insights within own organization as well as with other departments within Circle K.
Ability to meet targets, delivering results and meeting expectations, via both in person, virtual and digital communications.
Influential and ability to represent Circle K in seminars and larger gatherings.
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes:
Sit for long periods of time.
Operate computer keyboard and mouse for data entry.
View computer monitor
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes:
Work with minimum direction and periodic supervision.
JOB DESCRIPTION ACKNOWLEDGMENT
This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description. As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice.
Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
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The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
Click below to review information about our company's use of the federal E-Verify program to check work eligibility:
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In Spanish