Description Marketing Manager, North America The Marketing Manager, North America, is responsible for delivering marketing programs for key segments and products in the region. This includes developing and executing marketing campaigns and demand generation programs for current and new products within our client's formulations portfolio. This role reports to the Director of Strategic Marketing. General Responsibilities: + Develop and execute compelling marketing strategies and programs for key products and segments to drive customer engagement, demand generation, and sales pipeline growth. + Create and manage execution of all integrated marketing tactics, including digital and social strategies, for prioritized programs. + Collaborate closely with sales and technical teams to develop training, tools, and marketing collateral that foster customer and channel partner engagement. + Achieve annual demand generation and financial goals (measured by lead generation, sales pipeline growth, and business growth). Specific Duties: + Build and execute marketing programs to engage distributors, direct customers, and end customers across the value chain. + Implement demand generation strategies and tactics to generate qualified leads. + Enable the sales team with tools and assets to create new opportunities and nurture pipeline prospects. + Collaborate with technical teams to develop value-added content and tools, including application profiles, whitepapers, webinars, and case studies. + Design and execute digital and social media strategies to enhance program reach and effectiveness. + Drive the execution of launch packages for new products. + Measure the impact of marketing programs and adjust strategies as needed to maximize results. + Provide input into marketing planning, program development, and calendar creation. + Recommend media buys and ensure timely progress of marketing projects. Qualifications: Education: + MBA (preferred). + Degree in Business, Communications, Chemistry, or Chemical Engineering. Experience: + 6+ years of experience in product marketing, digital marketing, or marketing communications within specialty chemicals or related industries. Personal Characteristics: + Results-driven and self-motivated professional with a proven ability to manage multiple projects. + Exceptional written and verbal communication skills to engage customers and partners effectively. + Strong persuasion skills, utilizing logic and compelling arguments to drive decision-making. + Team-oriented, capable of thriving in a matrixed organization. + Monitors project performance proactively, identifying and implementing necessary adjustments. + Demonstrates sustained energy and focus when addressing challenges, opportunities, or goals. + Anticipates obstacles and develops contingency plans to ensure successful outcomes. Requirements CRM, About Time, Client Relations, Communication, Compliance, Corporate Marketing, Email Marketing, Direct Marketing Campaigns, Digital Marketing, Database Marketing, Integrated Marketing Communication, Integrated Marketing Campaigns, Integrated Marketing, Chemical Plants, Chemicals industry Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .