Meeting the  top line sales objective

Interacting with the Brand Teams and developing business plans in sync. with the brand strategy.Ensuring stock availability (fill rates of 85%) at all the outlets with a high degree of forecasting accuracy.

Managing the Customer-wise profitability

Setup a model to measure each Account profitabilityEnsure that resources including manpower are utilized in the most cost efficient mannerEnsure activities with key accounts are done to maximize returns for ANI.Ensure collection is done for direct customers as per the company norms and facilitate wholesaler’s collection for indirect customer

Deliver the Perfect Punch in terms of CSD

New products introductionPack changesPrice increasesEnrolment of new outletsConsumer promotions and other activities

Setup a high performing team to manage CSD

Attract and retain the best talentDevelop competencies of the Sales Team with a strong training programHave a strong succession plan  in placeEnrich the team with technology to have a cutting edge

Setup world class processes to handle CSD

Liaise with international coordinators to ensure accounts strategy is in sync. with the global accountsSetup world class processesScan the environment and ensure that ANI is the first to exploit advent of a new international modern trade chains

Managing the SG&A and ensuring the same is within agreed numbers

Allocating funds within accounts and having a control on the spendsControl on the teams and self TA&DA SG&A budgets