Primary Job Function:

National Sales Manager is responsible for direction setting and leading his/her team to execute all business and multifunctional processes for his/her channel.  This is achieved personally, and through the management of others, selling and executing JBP & scorecard that delivers winning brand presence at all stores within his/her channel through perfect execution of sales fundamentals for our brands in stewardship compliant manner.

MAIN RESPONSIBILITIES

Account Management: Build and maintain strong relationships with key accounts, ensuring long-term strategic partnerships.Sales Growth: Lead and develop growth strategies for key accounts, identifying new opportunities for revenue generation and increasing market share within the channel.Product Listing Optimization: Collaborate with the marketing/trade marketing to optimize product listings, optimized visibility and presence at store level. Promotions & Campaigns: Lead the development and execution of promotional campaigns, including pricing, discount strategies; and seasonal offers to drive traffic and sales.Data Analysis & Reporting: Lead data analysis to identify trends, challenges, and opportunities. Provide regular performance reports and actionable insights to key stakeholders.Cross-Functional Collaboration: Work closely with marketing, trade marketing, supply chain and customer service to ensure seamless product availability, accurate forecasting, and timely delivery of products.Budget Management: Manage, process and optimize the trade spend to ensure ROI is achieved for promotional plans and activities. Joint Business Plan: Lead annual planning and JBP preparation with retailers.

POSITION ACCOUNTABILITY/ SCOPE

Delivering business: Sales, share growth, spending effectiveness, sales fundamentals 

Lead engagement with all key retailers directly, from Top-to-Top JBP, to quarterly/monthly review, daily planning & execution.

Ensure superior execution of initiatives across customers within channel as per Abbott guidelines.

Laying down the right execution & sales plans to achieve Market Share Leadership within the channel/customers.Lead customer specific understanding/business insights and analysis; and integrate into business plans.

Strengthen Channel Fundamental

Develop strong execution plan, collaborate with merchandising team to win in in-store presence (always available, share of shelves and share of display).Lead ideation and execution of Go-To-Market (GTM) reinvention with his/her channel/customer portfolioActive engagement with distributor in both West Malaysia & East Malaysia to make sure right inventory holding, and meet service level requirement from customers. 

Building HSM Team

Proactively providing the right enablers to his/her team and busting the barriers to help them achieve the set objectivesPerformance management and succession planningBuilding the capability and capabilities of his/her direct reports

REQUIREMENTS/ SKILLS/ EDUCATION

Minimum 10 years related experience, preferably within FMCG or consumer goods sectors. Previous experience in managing a team is required.

Bachelor's degree holder in any field preferably in business management