Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position…

At Lincoln, our purpose is to Elevate Life’s Journeys. We are among the most storied American luxury brands and have delighted customers, shaped luxury automotive and put down roots in popular culture for over one hundred years. Showing up as an “Elegant Force”, we differentiate from competition with our with Warm & Human hospitality and Wellness experiences – ensuring that our clients feel better stepping out than stepping in, making ourselves known as the Automotive brand that got wellness right..  

We are on a transformation journey and are about to reveal our evolved brand strategy to the world. The NA Brand Strategy Manager will continue driving this transformation, ensuring that our strategies allow Lincoln to win against our competition, now and in the future.  

The position reports to the Global Director, Brand Strategy & Transformation, who reports to the Lincoln President. The role is on-site in Dearborn.

You'll have…

Bachelor's degree   6+ years of experience as a Brand/Marketing Leader with demonstrated experience in leading a global modern brand or luxury brand that has modernized, in and outside of automotive.  Experienced in Customer Insight and Market trend analysis to help shape brand strategy and translating into product and user experiences both digital and non-digital    2+ years of experience leading teams. Ability to coach and develop employees at various stages of their careers.  Prior automotive industry experience required   A persuasive leader that has a proven track record of initiating change in large complex or global organization  Experience managing multiple agencies, briefing agencies and writing creative design briefs  Experience ensuring relevance of playbooks, guidelines and educating organization across the Business  Luxury and challenger mindset who analyzes the status quo and identifies areas of improvement and champions their team to embrace change and a digital/modern approach  Creative problem-solving skills, strategic thinker, and high degree of intellectual curiosity as well as ability to drive the implementation and proactively shift directions as needed  Influencer skills to bring teams along especially when not within your power or control  Ability to effectively show the strength or weaknesses of the brand in order to change business Direction  Excellent communication skills with proven ability to lead and inspire teams, and take the complex and make it simple  Ability to communicate well under pressure and at all levels of an organization  Practice the principles of Radical Candor to create transparency and respect to drive change  Excellent design thinking skills and ability to translate brand into digital and physical concepts 

Even better, you may have…

Masters Degree 

 

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time. 

This position is a leadership level 5.
For more information on salary and benefits, click here: 

 https://fordcareers.co/LL5NonHTHD

Visa sponsorship is not available for this position. 

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

What you'll do…

Lead evolvement, implementation and sustainment of Lincoln Brand Strategy, with emphasis on developing Lincoln to succeed as the automotive brand that got wellness right  Lead global Cross functional teams within PD/Design, Marketing (Customer Knowledge), Client Experience, Go to Market Distribution to deliver the plan  Ensure holistic adoption of the Brand strategy including updated Design/Product DNA, Key Brand Signature Service & Experience Priorities, Technology roadmaps (i.e. where Lincoln will lead) and secure funding in the plan  Ensure global Brand aligns with future user experiences, vehicles services, quality and customer relationships  Establish a framework to evaluate Lincoln’s brand health for our products, be accountable for developing and executing strategies to modernize Lincoln’s brand through positioning, message structure, frameworks, to create must have luxury products and elicit brand loyalty and improve premium brand consideration in North America and China (Establish, track and influence brand health and global measurement to shift the perception of the brand and drive growth)  Lead the strategy to coordinate how brand shows up on a global level across the regions. Create and update playbooks and brand guidelines   Support Lincoln’s wellness strategy, preparing the team to deliver foundational experiences for Lincoln future products, partnerships & services. specific to luxury customers (ex. Lincoln Personal Assistant)  Support naming architecture/logic across Lincoln services and products in collaboration with global Ford Nomenclature team   Connecting our customers to our digital/services ecosystem to not just sell products and services but to keep customers for life  This role is responsible for agency relationships and expertise  Partner with teams leading the development of brand websites, e-Commerce and other digital experiences to ensure technology solutions support customer experience journeys. Determine tone & voice as well as design look and feel.   Drive brand partnerships and collaboration strategy globally, ensuring distinctive brand positioning