At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. **Primary Location:** Primary location will be México. **What You'll Do for Us** ** ** + Front-Line Marketing Sr Sr. Director will: + **Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans** (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership. + Provide strategic and executional / Operations unit specific input on **Market-level portfolio strategy, brand plans** (activities, calendars, execution of allocated DME) and **local innovation opportunities** + **Lead regional market development** to ensuring the right implementation of projects + Provide market input for the **development of market-level Innovation projects** + **Provide input to localization** and **real-time amplification of** Integrated Marketing Experience Campaigns within the Operations units + **Execute local media buying** that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience) + **Manage brand activation** at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with **with bottlers** + Support the System in **Customer & Shopper marketing agenda** , maintaining **strong relationships with key customers** + Front-Line Marketing Sr. Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team. **Qualifications and Requirements**   + Significant Marketing and leadership experience (14+ years), including leading teams + Direct experience with marketing activation + Business and commercial acumen, including financial expertise + Preferred experience working with The Coca-Cola Company external partners (bottlers and customers) + Experience working with marketing in large Operational Units preferred + Experience working in cross-functional and cross-geographical teams is preferred **What We Can Do For You** + **Challenging Work -** our unique global system offers constant opportunities to develop world-class skills and a truly international career. + **Iconic Brand:** Work on the most recognized brand in the world and be part of developing the brands next chapter. + **Exposure to World Class Leaders:** Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights **.** + Job Description (External Posting) Job Description (External Posting) At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We're seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We've got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. **Primary Location:** Primary location will be México. **What You'll Do for Us** ** ** + Front-Line Marketing Sr. Director will: + **Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans** (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership. + Provide strategic and executional / Operations unit specific input on **Market-level portfolio strategy, brand plans** (activities, calendars, execution of allocated DME) and **local innovation opportunities** + **Lead regional market development** to ensuring the right implementation of projects + Provide market input for the **development of market-level Innovation projects** + **Provide input to localization** and **real-time amplification of** Integrated Marketing Experience Campaigns within the Operations units + **Execute local media buying** that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience) + **Manage brand activation** at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with **with bottlers** + Support the System in **Customer & Shopper marketing agenda** , maintaining **strong relationships with key customers** + Front-Line Marketing Sr. Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team. **Qualifications and Requirements**   + Significant Marketing and leadership experience (14+ years), including leading teams + Direct experience with marketing activation + Business and commercial acumen, including financial expertise + Preferred experience working with The Coca-Cola Company external partners (bottlers and customers) + Experience working with marketing in large Operational Units preferred + Experience working in cross-functional and cross-geographical teams is preferred **What We Can Do For You** + **Challenging Work -** our unique global system offers constant opportunities to develop world-class skills and a truly international career. + **Iconic Brand:** Work on the most recognized brand in the world and be part of developing the brands next chapter. + **Exposure to World Class Leaders:** Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights **.** Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.