**Job Description :** **O2O Business Manager** **About this role** We are seeking an experienced and results-driven professional to lead our Instant Retail (/O2O) operations. The ideal candidate comes with a strong background in managing O2O strategies for brands and proven experience in directly handling platforms like Meituan or Eleme. This role requires a visionary leader who can drive growth, streamline operations, and enhance the customer experience in the instant retail business. You will be responsible for: 1. Strategic Planning: + Develop and execute O2O business strategies and yearly plan with platforms. + Collaborate with regions/channels and cross function to develop a competitive plan and set up the collaboration system. 2. Platform Management: + Directly manage relationships with key platforms, including Meituan, Eleme, JDDJ… + Negotiate and optimize agreements, promotional activities, and partnerships with these platforms. 3. Business Development and Operational: + Drive the growth of O2O sales by designing and implementing impactful marketing campaigns. + Ensure efficient daily operations of the O2O channels, maintaining high quality execution. 4. Team Leadership + Cultivate a results-oriented and collaborative team environment. 5. Performance Analysis: + Monitor and analyze platform performance metrics to identify areas for improvement. + Provide insights and recommendations for ongoing optimization of O2O operations. 6. Compliance and Risk Management: + Ensure all O2O activities comply with regulatory requirements and company policies. + Identify and mitigate operational risks. To be successful in this role, you will need: 1. Proven track record in O2O operations, preferably with experiences in F&B category. 2. Hands-on experience directly managing Meituan, Eleme, or similar platforms. 3. Strong know-what of the instant retail/O2O ecosystem and market dynamics. 4. Exceptional negotiation, communication, and stakeholder management skills. 5. Data-driven with excellent analytical and problem-solving abilities. 6. Experience leading and managing cross-functional teams. **Working with Us** Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. **About Us** From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level. Feel inspired? Then this may be the opportunity for you. **Worker Type :** Fixed Term Contract (Fixed Term) **Primary Location:** Shanghai **Additional Locations :** **Job Posting Start Date :** 2025-02-05 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)