Job Description:

Responsible for total brand Daojia/O&O delivery and responsible for channel business planning and engagement.Lead channel DPSM intervention and execution, SRE tracking and KBD analysis.Lead total brand campaign banner landing and customer maximization, including 360°media/social/instore/celebrity/event planning and execution.

Qualification Required:

Prefer candidates in FMCG/Retail related industry with Customer Marketing/Shopper Marketing/Brand Marketing related experience.Strong leadership and ownership to think, act, and plan as business owner.Solid understanding of channel and category KBD, as well as customer and shopper insights. Good at storytelling and customer sell in.Strong interpersonal and collaboration skill to work well with internal and external parties.High agility and emotional maturity, always be open minded to embrace new business challenges.