Job Summary:

We are seeking a highly skilled Omnichannel Data Lead to drive the collection, analysis, and activation of data across multiple channels, ensuring an integrated customer experience and optimized marketing efforts. The ideal candidate will have a deep understanding of data management, analytics, and omnichannel marketing strategies, with a focus on leveraging data to inform decision-making and enhance customer journeys.

 

Key Responsibilities:

Omnichannel Data Strategy Development: Develop and implement a comprehensive omnichannel data strategy that aligns with business goals. Ensure data from all customer touchpoints (online, offline, mobile, in-store, etc.) is collected, organized, and utilized to provide a seamless customer experience. Data Integration and Management: Lead the integration of data from various platforms, including CRM systems, POS systems, e-commerce platforms, social media, and other digital tools. Lead client discussion and manage inquiries around Data Management best practices  Define reference data models that will support enterprise omnichannel efforts as well as targeted Customer 360 models  Ensure high data quality and accuracy by implementing data governance best practices

3. Customer Insights and Analytics:

Analyze customer data across multiple channels to generate actionable insights. Use predictive modeling, segmentation, and other analytical techniques to enhance personalization, engagement, and retention efforts Define KPI measurement frameworks for Omnichannel analytics  Reporting and Performance Tracking: Create and maintain dashboards and reports that track key performance indicators (KPIs) such as customer acquisition, engagement, lifetime value, conversion rates, and ROI across channels. Present insights and recommendations to senior leadership to inform strategic decisions. Data Privacy and Compliance: Ensure that all data collection and usage complies with privacy regulations (e.g., GDPR, CCPA) and company policies. Implement measures to protect customer data and ensure ethical use of information. Team Leadership and Development: Manage a team of data analysts and engineers, providing leadership, mentorship, and growth opportunities. Foster a culture of continuous improvement and innovation within the team.

 

 

Essential Skills & Experience

 

Experience:

7+ years of experience in data analysis, business intelligence, or omnichannel marketing. Strong experience in managing data across multiple channels (digital and physical) and integrating them into a cohesive strategy. Proven track record of using data to drive business decisions and improve customer experiences.

Technical Skills:

Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics platforms (e.g., Google Analytics, Adobe Analytics). Strong knowledge of SQL, Python, R, or other data manipulation languages. Familiarity with S3, Kinesis, Glue and Athena Fundamental understanding of Marketing Data Marts, CDP, Salesforce and digital marketing ecosystem with working knowledge of Veeva object data model and marketing data sets will be key

Soft Skills:

Excellent problem-solving and analytical skills. Strong communication skills with the ability to present complex data insights in a clear and actionable manner. Ability to work cross-functionally with teams and manage multiple stakeholders.  

 

Desirable Skills & Experience

 

Experience in pharma industry with omnichannel marketing is an added advantage Experience managing a team of analysts or data professionals. Omnichannel experience in orchestration CDP Tools like Tealium, Salesforce CDP or Adobe Real-Time CDP is a major plus Experience in understanding omnichannel journeys and marketing automation is a plus