Omnichannel Marketing Partner - Neonatology Date: Nov 13, 2024 Department: BU CARE Job Type: Direct Employee Team: Mktg, Market Access, Bus. Excellence & Med. Affair Contract Type: Permanent Location: Cary, NC, US **Purpose** The Omnichannel Marketing Manager - Neonatology will support the development and execution of integrated marketing strategies across multiple channels to enhance the reach and impact of our neonatology products/campaigns. They will be responsible for maintaining and evolving the omnichannel ecosystem that services a wide variety of customer/persona/account needs. This role requires a deep understanding of digital marketing, customer engagement, and the ability to work collaboratively with cross-functional teams. Ideal candidate is local able to work hybrid model out of Cary, NC office. **Main Responsibilities** + **Strategy Development:** + Define and lead the omnichannel marketing strategy in coordination with brand/campaign strategies set by the product manager. + Participate and lead franchise-level omnichannel marketing strategic programs; elevate brand-level strategic thinking to franchise-level applications + Leverage AI tools and technologies to enhance marketing strategies, including AI-driven customer segmentation, personalized content creation, and predictive analytics. + **Insights, Analytics, and Measurement:** + Identify channel and consumer experience trends and ensure that omnichannel content development is driven by actionable insights. + Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions. + Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. + **Content Development:** + Partner with a wide range of internal and external stakeholders to develop impactful and meaningful content across the multiple channels; explore multiple techniques/technologies to rapidly feed an omnichannel engine + Develop and implement marketing campaigns across multiple channels, including digital, social media, email, and in-store. + Manage the submission of marketing assets through the Medical, Legal, Regulatory (MLR) review process to ensure compliance with industry standards and regulations. + **Collaboration:** Work closely with product management, sales, and operations teams to ensure alignment and integration of marketing efforts. + **Innovation:** Stay updated on industry trends and emerging technologies to continuously improve marketing strategies. **Experience Required** **Experience Required:** + 4+ years of experience in digital marketing, omnichannel marketing, or a related role. + Strong understanding of customer segmentation, online marketing, and user experience. + Ability to edit HTML and use Adobe Creative Cloud apps to rapidly create/edit digital content. + Proven track record of managing and executing successful marketing campaigns. + Excellent analytical skills and the ability to interpret data to drive decisions. + Familiarity with the content review process/workflows. + Familiarity with Google Analytics and Tag Manager. + Strong communication and interpersonal skills. + Ability to work collaboratively in a team environment **Experience Preferred:** + Significant experience in the healthcare/biotech industries. + Familiarity with digital marketing tools and SEO best practices. + Demonstrated ability to collaborate effectively with cross-functional teams. + Experience with pharmaceutical MLR review processes and familiarity FDA guidelines on digital pharma promotion + Experience with AI tools and technologies for marketing purposes. + Proficiency with content management systems, particularly Veeva PromoMats and WordPress. **Education** Bachelor's degree in marketing, business, communications or a related field. Applicable work experience also acceptable. **Discover all our opportunities** **Screen readers cannot read the following searchable map.** Follow this link to reach our Job Search page to search for available jobs in a more accessible format.