•    3-4  years of  experience in media analysis, particularly within the pharmaceutical or healthcare industry, 
•    Good understanding of digital channels, marketing tactics, brand strategies, and marketing analytics
•    Prior experience with analysis of campaigns deployed on pharma-focused platforms for HCPs and patients (e.g., WebMD/Medscape, Doximity, SEM, Social media, etc.), email marketing platforms, display/programmatic exchanges is good to have.
•    Good proficiency in media analytics tools - GA4, Double Click Manager, Omniture, UTM Tracking ( GTM etc. ), DMPs.
•    Excellent analytical skills with the ability to interpret complex data sets and generate actionable insights.
•    Exceptional communication and presentation abilities to convey findings effectively to stakeholders at all levels.
•    Proven track record of successful media strategy development and implementation for pharmaceutical brands.
•    Ability to work in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
•    Good hands-on experience in advanced excel, SQL and / or Python etc. will be an added advantage
•    In-depth understanding of pharmaceutical marketing regulations and compliance guidelines is highly desirable
•    Experience of working in large teams and using collaboration tools like GIT, Jira and Confluence
•    Experience working with some of the following marketing data sources
o    Traditional > TV / Print / Email
o    Digital > Social Media (Twitter/Facebook) / Display Ads / Search / Website data
•    Experience leading project teams with members with different roles and skills
•    Experience working in hybrid onshore/offshore team models
•    Strong communication and stakeholder management skills including client interactions / client handling