ROLE SUMMARY:

This position is responsible for the management and performance of the designated product by developing strategies that will differentiate the product with competitive advantages based on clear understanding of the corporate objectives and the healthcare environment.

This position reports directly to the TA Lead and works closely with other related functions (e.g. sales, medical, legal, access, corporate affairs, etc)

Marketing Lead supervises this position for his/her further development.

ROLE RESPONSIBILITIES:

Achieve Business Results  

Product Planning & Implementation

Develops strategic/operating plans and POAs for designated product(s)

Uses interconnected channels that can be personalized to shape customer experience, omnichannel strategy and action

Ensures effective implementation of designated promotional plans to achieve desired business outcomes

Market Intelligence

Analyzes and interprets market intelligence from a range of sources (including market research) to ensure that knowledge is up to date and appropriate for decision making

                                                                             

Sales Forecasting                                              

Assesses and understands the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectives

Expense Management  

Demonstrates sound financial management by ensuring that expenses are within budgets to achieve profit targets

Relationship Management with Customer/Stakeholders  

Builds positive relationships with key customers/stakeholders (opinion leaders) and leverages omnichannel approach to impact behavior and mindset with speed and agility

Drives voice of customer insights

Work with Field Force

Works effectively with field force to develop, implement and monitor strategies to achieve budgets

Cross-divisional Teamwork  

Develop and lead access strategy for inline & new products

Understands the interdependencies of cross-functional teams and work effectively with key stakeholders to develop, implement and monitor grand strategies to achieve budgets.

QUALIFICATIONS:

Bachelor degree or above

Preferably 2~5 years of experience at sales or marketing in the Pharmaceutical Industry or the related Industry

Fluency in spoken and written English

Good interpersonal & communication skills

Strategic and analytic thinking

Strong teamwork

High ethical standards (Integrity)

  

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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