Pay Range:

$90000 - $95000 / year 

 

Our Perks:

Generous PTO plans, sick pay and health benefits Annual bonus based on employment standing* Work from home and hybrid model employment Confie Enablement Fund/ Scholarship Program I-Care Recognition Program Corporate Social Responsibility Program Diversity, Equity and Inclusion Initiatives Confie Hub and Discount Programs (Gym Membership)

 

Purpose

Oversee digital listings and enhance our brand’s visibility and customer engagement nationwide. Collaborate closely with cross-functional teams to optimize directory listings, aligning with SEO best practices to drive impressions and calls to our 1,200+ offices. A pivotal role in our digital marketing strategy involves the monitoring and analysis of online reputation metrics and delivering actionable insights to stakeholders

 

Essential Duties & Responsibilities

Online Directory Management

Manage daily operations of online directories with a focus on optimizing listings for increased visibility, particularly within Google’s ecosystem Recommend enhancements to increase calls and in-person (walk-in) visits by customers and prospective customers to local offices Analyze and report on directory performance metrics by brand, state, and category to inform marketing strategy and decision-making

 

Collaboration with Third-Party Partners

Serve as the main liaison with third-party directory vendors (e.g. SOCi, Yelp) to assess account performance, handle support tickets, and gather updates on directory network changes

 

Reputation Monitoring & Reporting

Track and report regularly on reputation management metrics, including sentiment analysis, review volume, and social media engagement Prepare and present weekly updates and reports on directory and reputation performance, highlighting trends and areas for improvement to stakeholders

 

Cross-Functional Collaboration

Act as the primary contact for directory-related issues, working with departments on location management during store openings, closures, relocations, and acquisitions Partner with the internal data team to manage and maintain API connections between internal systems and third-party directory vendors

 

Administrative Support

Conduct data cleanup, troubleshoot issues, and provide reporting assistance to retail teams as necessary

 

Qualifications and Education Requirements

Bachelor’s degree in Marketing, Communications, or a related field

Minimum of 3 years of experience in online reputation management or similar focus areas, ideally in the financial services, insurance, or relevant retail sectors

Proven expertise in reputation management and digital marketing, including SEO, SEM, Social Media, and/or Ratings & Reviews Management

Proficiency with reputation management tools (experience with SOCi is a plus)

Experience with CRM systems or similar database platforms (e.g. Salesforce) as an experienced user or power user

Strong analytical skills with the ability to interpret complex data sets

Excellent communication skills, with experience presenting clear, concise insights

High level of organization and attention to detail

 

Preferred Skills

Certification in social media or digital marketing is preferred

 

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice