We are looking for a result-driven retail Sales Associate to be responsible for all sales job duties, from generating leads to closing sales. What is a Sales Associate - What does he/she do? Sales Associate duties and responsibilities include working closely with customers to determine their needs, answer their questions about your products and recommend the right solutions. You should also be able to promptly resolve customer complaints and ensure maximum client satisfaction. To be successful as a Sales Associate, you should stay up-to-date with product features and maintain our store’s visual appearance in high standards. Ultimately, the duties of a Sales Associate are to achieve excellent customer service, while consistently meeting the store’s sales goals.